Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content marketing is a prominent tool that helps in generating leads. It serves as an effective medium for agents to earn engagement and strengthen new connections. You can engage your audience by telling a story about the image through creative and compelling content. When you see audience engagement, it means your efforts are working. But at the same time, you need to proactively nurture these connections by building social media strategy as well. Read this informative article by Jessica Di Re to know how to generate leads through content marketing.
The video is no longer what it used to be. Now, it has become much more effective, especially for businesses to build an audience. By putting a video on your website, it will set you up for success and make a brand story. It is a great way to establish trust with the audience. You can motivate your team to use one-to-one video in the sales process to embrace personalization. This way, you can win prospects with excellent video content on your website. Read this article by John Jantsch to know the types of videos that can improve your marketing content.
When it comes to determining a benchmark for local SEO Works, you need to pick the right SEO tool. For this, you need to log in your local account under these tools and then select local search audit. It will prepare the report; then you need to investigate them. Afterwards, read the summary of your report to get a brief idea of what’s written in it. Similarly, there are plenty of other factors on which you need to focus on, too. Read this informative article by Blake Denman to know how you can determine a benchmark for local SEO works.
Google Alerts has become an essential tool for SEO strategy. With this, you can stay informed about what matters most in your SEO strategy. It gives you a sense about your competitors’ PR strategy. And will help to determine where your client is focusing their PR or outreach efforts. In addition, use quote marks to ensure that you are targeting the most relevant stories. Read this article by Tyler Cameron to know how to use Google alerts for your strategy.
Having SEO friendly URLs can make you content more accessible for others to promote your site and content by sharing links. To create, start your page title which should have optimized URL. However never use backslashes, square brackets, commas, colons, semicolons in it, as these are not safe characters to use. Don’t make complex URLs as it would make visitors intimidate, so keep it short and straightforward. To know more, read this article by Joshua Hardwick by which you can create SEO-friendly URLs.
Social Media Marketing
The right social media marketing strategy can help to run your business swiftly. With the right objective, you can maintain your global strategic market for multiple locations. So, start by choosing a target audience globally, then focus on specific regions. Check the insights on how people use each social media platform where you can optimize your content. Read this article by Joel Nomdarkham to know some significant steps you can take for social media strategy for a multi-location business.
Currently, there are 3.5 billion social media users globally. This means that there a lot of scope to bring in new opportunities. So, to gain audience attention is through tagging them on social media posts is the best way. Post informative and meaningful things on your page that hold their attention. Stay consistent in the communication in a way that reflects you are right to your brand identity. Read this article by Ryan Kh to know how to use social media which can bring in new opportunities.
According to a study, welcome emails have an open rate of nearly to 50%. This means that you can have the chance to develop their trust with the welcome emails. The first stage is awareness, in which every subscriber wants to know how you will help them. You can include some educational content on a website that offers exclusive insight to the audience. Similarly, by delivering valuable content to new subscribers encourages them towards your offer, which in turn helps to create buzz for your brand. In this article, Mark Quadros explains how to craft an email for every stage of the buyer’s journey.
The time of sending an email depends on several factors globally and regionally. However, the ongoing crisis of COVID-19 is a perfect example of how a global event can impact email marketing. According to data, email sent on evenings and weekends gives better results as compared to others. Moreover, with the help of some software, you can track each subscriber records of when they open and click emails, then send accordingly. In this article, Carolyn Nye shares some steps that tell about the best time for sending a marketing email.
With the help of blogger outreach services for backlink building, you can grow your website or blog. With the help of SEO agencies, you can increase or fix your blog’s rank quickly. They will help to get you backlinks from high authority sites to improve the ranking of your websites. Before choosing any Blog Outreach Service, look at the bottom of their website to see the year that the company created to know more about their service policies. In this article, you will get to know how to choose blogger outreach services for backlink building.