Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.

Content Marketing

How to Ace Customer Acquisition with Content Marketing

In a world where customer acquisition is the lifeblood of any business, it’s no wonder that this has become an increasingly competitive and costly endeavor. The costs of acquiring new customers have increased more than 60% in just the past six years. By producing content for each buyer journey stage, you can improve your content strategy for customer acquisition. Read this post by Michael Brenner to learn how to ace customer acquisition with content marketing.

Tips on Creating a Powerful SaaS Content Marketing Strategy

User research is key in building a successful SaaS content marketing strategy. It can help you identify what your target customers are looking for, find out how they’re solving problems without access to products like yours, and understand where potential clients might the first search when it comes time to purchase one of these solutions from you or someone else. This Tribulant Plugins post shares useful tips for creating a powerful SaaS content marketing strategy.

SEO

How to Choose Keywords for SEO By Answering 7 Questions

Good keywords are the key to a successful SEO campaign. You need to research and choose them wisely, or else it will be hard for your site’s ranking potential in Google search engines like Yahoo!, Bing, etc. If you are looking to target an audience with your content, then identifying the right keywords is crucial. How will you know if the keyword is driving enough traffic? The monthly search volume for a given term can be used as an indication of potential success. Read this interesting post by Andi Coombs to know some ways to choose keywords for SEO.

10 Tips to Increase Sales Through eCommerce SEO

It’s important to keep in mind that your eCommerce website can stand out and increase sales with the ever-present competition. To do this effectively, you need a sound marketing strategy supported by SEO tactics which will help establish visibility on Google search results pages (SERPs). If your consumers visit your website and find a jumble of indistinguishable content and information, you can be sure they won’t stay long. This post shares great tips to increase sales through eCommerce SEO.

The ROI of SEO

ROI or return on investment is one of the most important factors to consider when looking at your digital marketing efforts. Unfold this useful post by Kavi Kardos to learn more about the ROI of SEO. This will help put a monetary value and perspective behind what resources were used for each campaign so it can impact future decisions about which campaigns should be pursued to maximize ROI potentials.

Social Media Marketing

26 Predictions for Social Media Marketing in 2022

Despite the rise of challengers, Facebook remained atop the social media heap in 2021. Its 2.9 billion active users dwarfed all others and formed the largest interconnected network of humans ever created. With the rise of live shopping, more and more consumers are looking for an interactive experience that can be accessed from anywhere at any time. See this insightful post by Andrew Hutchinson that discusses 26 predictions for social media marketing in 2022.

5 Underrated Social Media Strategies You Should Start Using Today

One of the most important aspects of a successful social media strategy is engaging with your audience. People trust each other far more than they trust a business, which is why, according to the report, 75 percent of marketers deal with small to micro-influencers with 500 to 25,000 followers. 93% of marketers agree that consumers trust content created by people way more than brands when it comes to how they perceive their brand online. Read this post by Martina Bretous that talks about some underrated social media strategies you should start using now.

Email Marketing

Navigating Email Marketing without Open Rates

Email open rates aren’t accurate because they only track downloads, not opens. The software embeds a 1-pixel image to capture an email’s opening and counts these as “opens.” By default, several email clients send text-only messages. Smartwatches, gaming devices, and voice assistants are a few examples. Read this post by Carolyn Nye to gain more insights about the topic.

Email Marketing Tool for Customer Onboarding In 2022

 Onboarding is an important part of ensuring your clients stay as long-term customers. It should position them for success and highlight the quality service you offer, but if done incorrectly, it can be confusing or worse: leading consumers away from trusting what they’ve signed up with in the first place. To know more email marketing tools for customer onboarding in 2022, continue to this post.

Link Building

What is External Backlinks SEO and How Do You Perform an Assessment?

Increasing your website’s rank on search engines can be challenging, but external backlink strategies are an effective way of doing so. These links come from sources outside the site, for example, blogs or news sites–and they increase ranking due to their weight in comparison with other internal pages. You may perform this type of analysis using a variety of external backlinks SEO tools. Majestic, Moz, and Ahrefs are the three most important. To learn more about how this works, read ahead.

Author

Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.