Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
The best way to get ideas for blog posts is by reading a lot. This forces you to think deeply about what interests you, making it easier when looking into other topics that might intrigue your readers and more challenging if they are not interested in them. The best way to get a clear perspective of the world is by conversing with other people. Read this post by Ruby Rusine that shares the best tips to generate blog ideas.
If you want to see your revenue grow month-over-month, innovating how sales reps work with prospects is key. The best reps spend some time producing original content that can be shared on social media. One way to help prospects feel safe with your company and your reps is by providing them content you have curated from other sources. Read this post by Mike Lieberman to gain some more insights.
Proof That SEO Matters More Than Ever in 2021
According to Adage, in 2020, consumers had an average of 53.1 hours per week on media consumption, a 2.8% increase from last year and the fastest annual growth rate in 5 years. This shows that how much time people spend online. Online search engines have become an integral part of our everyday lives, and people are now turning to them for the answers they need. Read this Mark de Grasse post to know more about the importance of SEO.
Google has been using page loading speed as part of its algorithm for years. But in 2021, they stepped things up by introducing the Core Web Vitals, which would include new features and updates to make websites faster than ever before. EAT is Google’s way of sizing up how much a specific piece of content can be trusted. But that doesn’t necessarily mean that the content is entirely accurate. In this post, Brian Dean shares his thoughts on the top 5 biggest changes in SEO that are hurting your results.
The process of Technical SEO involves ensuring that a website meets the technical requirements for search engines to rank higher. Conducting a technical SEO audit every few months is essential to monitor your website’s performance. This will help you to monitor technical factors, on-page factors like site content, and off-page factors like backlinks. This helpful post by Tom Whatley shares everything about technical SEO.
Social Media Marketing
Social media is a great way to promote your real estate brand. Use it as an interactive tool for potential clients and future homeowners. You can use paid advertising to target customers in your particular location and within the home-buying age. When targeting age, make sure you use a range of Facebook’s minimum (18 years) and maximum (65+ years) ages. Read this post by Ashley Chorpenning to know more about no-cot social media marketing ideas to leverage.
In the past year, it’s been difficult for companies to maintain a positive company culture. More specifically, those who transitioned over to remote models have faced many challenges and are struggling with managing this. It would be best to promote your core values, stating what they are and what they mean—this post by Mark Schmukler shares ideas on how to showcase your company culture on social media.
Email marketing is still the best way to get your message out there in a sea of other companies vying for customers. It’s one of the oldest forms, but it works. In this day and age, data is truly what drives business success. With any information about your prospects, you can better align your marketing efforts to their persona, making them more likely to convert. This Momina Ayaz post tells how to use email marketing across the sales funnel.
Email marketing is an effective way to get your message out there. When done right, you can see a significant increase in traffic and sales for the business. Send marketing emails at an appropriate rate, but not so often that your readers start feeling spammed. If you want to know more ways to improve your email marketing, read this Amanda Clark post.
Each year, you should audit your backlinks to see if any are spammy and negatively affecting SEO. The more time passes between audits, the easier it is for these links to sneak in. Google’s Disavow tool is a valuable resource for getting bad backlinks off your site. You can use it to prevent Google from associating you with shady websites and other such sites that may have harmed your company’s reputation or brand in some way. Read this informative post by Walt hat talks about negative SEO and suggests ways to avoid spam backlinks.