Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
People love using Netflix because it provides a broad range of choices of things to watch. It not only offers its subscribers movies and shows created by others, but it also makes its own — and to great success. If you want to hook people with your content, it’s essential to do some research and find out what the audience wants to see and then created content based on that. Read this post by Mae Rice to know some more ways which you can use for content marketing.
B2B content marketing is the art of using content to expand your business’s audience, strengthen and develop brand affinity, and sales by appealing to other businesses. Before you give your audience the content they crave, you have to know as much as you can about them. Newsletters have also become the centerpiece of content distribution and audience building as it offers the best way to nurture leads, in-person events, and case studies. Check out this post by Jordan Teicher that shares some ideas about the state of B2B content marketing.
Writing good SEO content is essential because it brings more potential customers to your website. Using keywords in H1 or H2 headings can help give you an SEO boost. Try to include the main keywords in the first 100 words of your content. This will ensure that your content can drive traffic through search. In this post, Michelle Garrett shares some tips for writing great content that ranks for SEO.
According to SERP study, rich results have a higher average CTR of around 58% compared to 41% for non-rich results. In addition to that, video-rich snippets also perform well with a 62% average CTR. This clearly depicts the importance of implementing structured data to get rich results in the SERPs. Check out this informative post written by Tom Williams that highlights essential metrics related to SERP study.
For years, SEO professionals have been tackling the bottom of the sales funnel. When consumers are looking for products, traditional search engines no longer lead the pack. The page the searcher lands may need to perform every step in the purchase cycle such as awareness, intent, desire and action. In this post, Jill Kocher Brown shares some different steps you need to take to move skydivers through the funnel.
Social Media Marketing
The digital age has blurred the lines between marketing and sales. Social media marketing is a communication method from one to many, which attracts and educates buyers about your product or service from your brand’s voice. Social selling works directly and more intimately with individual buyers to convert them to customers based on the customers’ needs. Read this insightful post by Anna Pozniak to know more about the difference between social selling and social media marketing.
Halloween marketing ideas you can use to bring some festive Halloween fun to your business while appealing to customers at the same time. If any of your products could be used in Halloween themed projects, utilize that for your content strategy. You can also announce Halloween sales and discounts that you are offering to every customer. Check out this post by Xorlali to know more Halloween social media marketing ideas for your small business.
One of the most valuable aspects of running independent e-commerce is your ability to build an email list. The strategies you employ with your email list are essential, in the same way how you talk to and interact with your customers on social media or on calls. Conduct holiday-specific quizzes to help shoppers pick out gifts for others and give your brand information about each user’s buying habits. In this post, Mandi Moshay talks about some of the best e-commerce tactics which you need to know.
Email newsletters keep your subscribers updated with relevant information, driving more leads. They also give marketers the ability to generate email signups through form submissions. One of the most popular email newsletter tools is MailChimp that offers affordable email marketing plans, including free plans for beginners. To know some more tools, read this post by Jared Loftus.
These days you can’t just start doing link building as many questions need answers. If you want to get the attention of the elite news websites, you need to create compelling and original content. You need to learn what is realistic for your business or client in terms of coverage goals and focus areas. Read this post by Rebecca Lee to know some reasons why link building campaigns aren’t all that.