Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
In the last few years, a video has become more and more popular in optimizing your websites. Content marketing with video is becoming more convenient and efficient for consumers. As a visual feedback medium, customer feedback videos enable marketing teams to go beyond mere data analysis. It helps to obtain invaluable qualitative information from users’ facial expressions, tone of voice, and body language. Read this informative article by Keith Harrington to know how you can optimize websites with video.
A lot of people have the misconception that content marketing doesn’t boost sales. If you want to generate traffic that is sustainable without spending a lot of money, then content marketing is an ideal option for you. All you need to do is putting out content that’s relevant to your audience that people want to read, and understanding how to monetize that content. Read this article by Felix Thea to know some more ways how you can turn content marketing into a sales machine.
SEO is not a magic wand that swirls once, and all the work is done. It’s a never-ending process that involves planning, strategies, time, and hard work. There are a lot of myths that say “SEO” is dead, but certainly, it’s not dead. It’s just changing and updating with time. It takes time to kick in, and you need to understand it. If you don’t write your unique content, you can’t expect to rank uniquely. So, you need to focus on showcasing your expertise and communicating why you’re different. Read this informative article by Damon Burton to know how you can let go of SEO myths.
Today, WordPress is one of the most extensively used platforms in website development and management. As impressive as it sounds, it also makes WordPress most vulnerable to hackers which is why internet security has become a crucial factor. Therefore, you need to understand appropriate settings and a basic grasp on SEO functions, to ensure an excellent website promising with the best user experience. In this informative article by Danya Ayaz, you get to know more about WordPress hacks for an SEO-Friendly website.
SEO is an essential process in blogging to create quality content. When you want to attract your audience to your content, consider repurposing it to see how they’re going to engage with it. Content augmentation can help you in improving the visibility of your blog. Once you follow the correct SEO content augmentation tips, you will see a lot of results in your blog. In this insightful article, Sean Si highlights some essential SEO tips for Content Augmentation.
Social Media Marketing
A social media calendar is something that saves your valuable time. It allows you to track and test different strategies to see what resonates most with your audience. You can share content that’s meaningful and is likely to get you an instant response of your feeds from the audience. Social media feeds contain lots of junk; you need to create something that captures attention in a sea of re-Tweets, tiger kings, and memes. Read this article by Jenna Jantsch to know how you can fill your social media calendar with content.
During the global coronavirus crisis, the role of social media has become even more critical. You can see social media serve as a hub for conversations around the current global crisis. In this situation, you can leverage social listening tools to create an effective response strategy. It will help you to provide deeper insights into the discussions surrounding your brand, industry, and current news. In this article, Rachael Samuels highlights some metrics using which you can navigate social media marketing during the global crisis.
An email marketing strategy helps to boost your SEO efforts, drive qualified leads, and boost social media engagement to your site. It is the most powerful weapon in increasing traffic, only because it can open up a personal line of communication between the brand and its customers. It produces a lot of valuable customer information, which presents an excellent opportunity to enrich your website and boost your traffic. In this article, Jacob Wilson explains some great ways you can use email marketing to boost traffic and SEO.
The coronavirus pandemic has unleashed a wave of fear, half-truths, and misinformation, especially in social media. This has created a tremendous opportunity for email as a medium to establish or rebuild trust. Consider adjusting the empathetic tone in your email marketing messages to reflect the pandemic. Try to offer them flexibility in order methods, delivery, and payment. You can also make good use of the downtime, however, to launch new projects. In this article, Carolyn Nye shares five email marketing tips that you can use in your email marketing during the pandemic.
In 2020, link building has grown into professional practice. The truth is that there are no shortcuts to successful SEO. The key to a successful link building is to create an original backlinking strategy. Without amazing content, it’s unlikely that domains with significant PageRank will be willing to link to your website. So, you can start by building local SEO backlinks, and one backlink can do wonders in increasing your ranking performance. Therefore, they also go a long way towards improving your bottom line. Read this informative article by Amine Rahal to know some useful tips which you can adopt for successful SE0 link building in 2020.