Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
How-to-content isn’t something new, and it is not likely to become obsolete soon. When a person is looking for something new, they search phrase is expected to ‘’how to’’. For example, ‘’how to plan a bachelor party’’ or ‘’how to find a vacation rental’’. This phrase is used in almost all industries. How-to-articles offer readers a chance to learn anything new, and they also are valuable sources of empowerment. Read this article by Peter Roesler to know the importance of how-to-content and why it still matters.
Budget cuts are forcing people to adopt new ways of working. Behaviors are changing. At present, more significant changes are taking place on how we do jobs, forcing us to reexamine what works. As per LinkedIn, a staggering 78% of marketers expect their content budget to increase in 2021. Read this article by Joe Lazauskas to know why content is of paramount importance at present.
When your industry centers around staying updated with one of the leading companies, which is also a pioneer in the AI field(Google), you need to be aware of new technologies and practices. In recent years, the SEO industry has started applying machine learning in some other ways, too, with several approaches which make lives easier for both SEO professionals and marketers. Read this article by Natasha Lane to know how you can enhance the effectiveness of your SEO using AI.
This internet hosts more than two billion websites that are being reworked, replaced and updated regularly. In such a dynamic atmosphere, your site needs periodic maintenance, and SEO audits should undoubtedly be a part of it. Including audits in your SEO routine will enable you to identify and resolve major issues before they become problematic and start harming your digital presence. Read this article by Jase Rodley to know why SEO audits should be a part of your ongoing maintenance.
According to some experts, some fundamental truths are essential for any company to be successful with organic SEO. SEO needs to be a strategic initiative across an organization. It should help a company stay ahead of its competition rather than an algorithm. When SEO is done correctly, it can help you take care of content architecture. There is no point investing in cheap SEO. Read this article by Bruce Clay to know the six fundamental truths adhere to while doing organic SEO.
Social Media Marketing
When you handle social media for your clients or company, you are responsible not only for developing content, overseeing engagement and guiding strategy. Therefore, you need to keep your agency updated about what is working and what needs to be rectified. Not all social media reports are of the same types. Some offer goal-oriented overviews, while others feature a lot of data. Read this article by Anna Sonnenberg to know how you can create the ultimate media report which impresses your clients.
As a response to a global pandemic, buyers have shifted their consumption behaviors to a great extent. A recent study from Bolton Consulting Group found that e-commerce has grown substantially in the last eight weeks than a decade before it. Younger users are adapting this behavior more quickly as compared to others. Read this article by Kristina Nauman to know how brands should about Facebook and Instagram Shops.
Small businesses love email marketing since it is cost-effective and delivers the best return-on-small-investment(ROI)on the planet. Email marketing is only effective when you adhere to the fundamentals instead of trying to generate quick sales. Email marketing for small businesses starts by collecting email subscribers and sending them content that enables them to become customers. This article explains how small businesses can use email marketing effectively to boost sales.
Why compell consumers to open their mailbox and find useless coupons and numerous ads? Traditional paper mail marketing is being replaced by targeted, relevant marketing. Email marketing is an effective way to sell your products, deals and company to consumers. This article explains the simple ways of email marketing for you.
Links are an indispensable part of internet marketing. But they are of different types. Video transcripts are based on linking pages, content, resources and data. This is the way video crawlers from one page to another for crawling sites, to understand the connections that interconnect them. Links also enable users to move from one page to another. This article by Ryan Shelley explains what internal links, external links and backlinks and how they are useful are.