Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
What is the Ideal Content Marketing Ratio for Bloggers?
Ryan Biddulph’s post on the ideal content marketing ratio for bloggers is a valuable guide to success in blogging. As content creators, we often face the challenge of deciding how much promotional content is too much. While a good promotional strategy is essential for growing our audience, excessive self-promotion can be a massive turn-off for readers. Biddulph’s post delves into the ideal content ratio every blogger should aim to achieve.
How to Leverage AI Text Like Jasper for Creative Copywriting
AI text is becoming increasingly common in creative copywriting in today’s fast-paced digital world. One such tool is Jasper, a powerful AI writing assistant that can help you to craft compelling content for your audience. As discussed by Dirk Petzold in his post, leveraging Jasper requires a deep understanding of its capabilities and limitations. You can create innovative, engaging copy that stands out using your unique writing skills.
SEO
Internal Linking for SEO: The Ultimate Guide of Best Practices
Are you tired of struggling to drive traffic to your website despite your best efforts? If you are, you need to look into the benefits of internal linking. Through internal linking, you can guide your visitors to more pages on your website, providing more information and encouraging them to stay on your website longer. WPBeginner has shared some of the best practices to maximize your SEO with internal links to help you increase your website’s visibility and drive more traffic.
7 SEO Tools Every Search Marketer Needs in Their Arsenal
SEO has become essential to any successful marketing campaign in today’s digital age. It’s not just about creating great content but also about leveraging the right tools to help you optimize your website for search engines. In a recent post by Aditya Sheth, he outlined the top seven SEO tools every search marketer needs in their arsenal. From keyword research to site audits, these tools will save you time and provide invaluable insights into your website’s performance.
Google Knowledge Panel: What is it and How to Get & Claim One
If you’re unfamiliar with Google Knowledge Panel, it’s a neat feature that displays information about your brand or yourself directly on Google’s search results page. Think of it as your own space within Google’s vast digital world. But the question is, how can you get and claim one for yourself? Luckily, Carlos Silva has provided a post that outlines the step-by-step process of obtaining and verifying your Knowledge Panel.
Social Media
4 Best LinkedIn Productivity Tools in 2023
In today’s fast-paced business world, productivity is key, and LinkedIn is no exception. If you’re an active LinkedIn user looking to streamline your workflow, you’ll want to check out Stefan Petkovic’s post on the best productivity tools for 2023. With so many options available, choosing the right ones to fit your needs can be overwhelming. However, Petkovic has researched for you and narrowed down the top four must-have tools to take your LinkedIn game to the next level.
Does Social Media Marketing Still Matter? Not Like You Think.
Social media marketing has been a buzzphrase for quite some time, but does it still hold the same significance for businesses? According to Mark Schaefer in his latest post, the answer might not be what we initially thought. While social media is undoubtedly a crucial aspect of today’s world, he argues that marketers should shift their focus from vanity metrics to meaningful engagement with their audience. This is where the true value of social media lies – in creating relationships with customers and generating valuable conversations that lead to conversions.
Email Marketing
8 Simple Email Marketing Tips to Improve Your Open and Click-Through Rates
With the many emails people receive daily, ensuring your message stands out from the rest can be challenging. Want to boost your email marketing campaigns? Look no further than Liviu Tanase’s post on 8 Simple Email Marketing Tips to Improve Your Open and Click-Through Rates. Tanase’s tips include personalizing your subject line, segmenting your email list, and using clear and concise language. With these simple yet effective tips, you can increase your open and click-through rates, leading to more conversions and success in your email marketing efforts.
Your Most Important Job as a B2B Email Marketer Is
Knowing where to focus your efforts can be difficult in the ever-evolving world of B2B email marketing. However, according to email marketing expert Chad S. White, one aspect of the job stands above the rest: measurement. Ensuring that you are tracking the right metrics and using them to inform your future campaigns is critical to achieving success in this field. White’s post lays out a roadmap for measuring the impact of your emails, including open and click-through rates, conversions, and ROI.
Link Building
How to Find Unlinked Mentions and Turn Them Into Backlinks
Are you missing out on valuable backlink opportunities? Don’t worry; you may have unlinked mentions waiting to be turned into backlinks. In a recent post by Antonio Gabric, he explains how to track down these mentions and capitalize on them. By utilizing a few tools and techniques, you can uncover brand mentions across the web that aren’t currently linking back to your site. Gabric even provides a step-by-step guide on reaching out to the owners of these sites and requesting a backlink.
