Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
The key to success in any industry is to have an optimized system for creating content. Your content is the foundation on which your business operates. It’s essential to make sure that you have a systemized approach for creating and optimizing it in order not only to create new audiences but also to keep old ones engaged. See what Mandy McEwen shares in her post.
When it comes to marketing, one thing is certain: B2B content will always be king. The secret to creating B2B content that will be genuinely funny and gain your differentiation in the saturated market is by making it so much more than just a sales pitch. Provoke engagement with humor, get people talking about your business (and its products) – all while maintaining professionalism. Read this post by David McGuire to gain more insights about the topic.
The language of the Internet is changing quickly, and businesses are adapting accordingly. Videos have become a meaningful way to engage with audiences in various ways, from creating videos to providing educational information about products. The first step when optimizing video SEO should always involve putting your footage online so people can find it. After uploading your content onto one place where visitors will come across your pages, they’ll want more; customize these three elements: thumbnail image, title, and description. Read this useful post by Victor Blasco that talk about video SEO tips.
There are a few things to keep in mind when implementing SEO for your podcast. First, know the keywords that will best reflect who you are and what content is on offer with those words at hand. Next, fill out essential metadata such as episode title or descriptions so search engines can find them more easily by using their specific algorithms based on these details. To know the remaining steps, continue to this post by Kat Edwards.
SEO is an essential part of digital marketing, but it’s not enough to just drive traffic with SEO. Your users need to be converted into customers for you to succeed as a company or individual. And one way to do this would be through Conversion Rate Optimization — CRO for short. With a sharp keyword strategy, you can attract visitors interested in your product and have just enough information to make the purchase. This post by Zlata Verzhbitskaia discusses some ways to help you improve the conversion rate for SEO traffic.
Social Media Marketing
When choosing the right social media platforms for any business, there is no one-size-fits-all. It can be hard to figure out which social media platforms are best suited for your buyer personas and what they need to reach their desired outcomes with ease of use. Facebook has been proven to be an effective platform for reaching a large audience, but niche B2B markets can be difficult. To unfold more about this great post, see what Mark Schmukler discusses in his post.
Social media can be a powerful tool for businesses looking to measure their success and failures. One of the best ways is by analyzing social data such as engagement rates, demographics of followers or likes are given per post, etc., which are available on most platforms with minimal effort. Sentiment analysis is another innovative way to analyze the public sentiment around your business. This Kevin Gardner post talks about how to use social media marketing to your advantage.
Email marketers can’t afford to miss out on the perfect storm of uncertainty this season. Labor shortages, pent-up consumer demand, and supply chain disruptions will impact retailers trying to compete with online shopping. Add in Apple’s new privacy changes that could make it difficult for you to reach your customers’ inboxes—email marketing is more important than ever. Read this insightful post by Carolyn Nye to learn more about this great piece.
Email is a big player in the world of marketing. The number of email users across the globe is expected to reach 4.6 billion by 2025, according to Statista, and that just means it won’t be going anywhere anytime soon. Email is an ancient channel, but it can still capture potential customers with innovation and adaptation. Facebook Ads, Pitchbox, and Prospect.io are effective tools agencies use to attract their highest revenue customers. See this great piece written by Kat Sarmiento and what information it reveals.
Internal linking is the process of including additional information about one page from another webpage, document, or origin link in order to provide context. Internal Links help mobile-first and mobile-only indexing by making it easy for users on their phones and those using desktop computers with internet access. Read this post by Tom Capper to get in-depth information about this post.