Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Content Marketing
How To Create Inclusive Content To Make Your Audience Feel Seen (and Heard)
Diversity and inclusion must be at the forefront of every interaction a company has, both publicly and internally, if it is to prosper in content marketing. While your content team won’t be able to address all conceivable viewpoints in every piece of content, they will be able to make significant progress by applying new ideas and methods and building “muscle memory” for embracing diversity in your content marketing. Here are a few pointers laid by Jodi Harris on how to turn her advice into deliberate actions that increase customer engagement and business growth.
How to Tailor Your Content Marketing Strategy to Fit Your Brand
Your content marketing strategy should be tailored to your company and target audience.
Some people rely on social media sites like Instagram. Others prefer video production and blogging. It can be confusing and overwhelming because there are so many options. While this is true, the suggestions provided by Peter Roesler below will assist you in achieving your goal.
SEO
Should You Worry about Alternate Search Engine SEO?
Although Google is the most popular search engine on the planet, it is far from the only one.
Because they’ve invested in a specific ecosystem for specific reasons, search engine users tend to be loyal customers. As a result, while many people swear by Google, others swear by a different search engine. We’ll talk about why some people use other search engines, why you should care about them, and how you can optimize your content for them in this post by Lindsay Pietroluongo.
The Professional’s Guide to SEO: Link Building Sneak Preview
The activity of obtaining links to your website from other websites is known as link building.
Backlinks are the term used in SEO to describe various types of links.
Obtaining backlinks from high-quality websites can help your site gain authority and rank higher in search engine results pages (SERPs). According to Google, “knowing if other significant websites link or refer to the content” is a crucial aspect of determining which pages are relevant and trustworthy. As a result, link building should be considered when developing an SEO strategy. This guide by Felicia Crawford will help you understand the combination of the two and how to integrate link building to create a better SEO strategy.
7 tips to get more traffic to your Shopify store with SEO
In the year 2022, there will be more than 12 million online stores. Driving traffic to your website will only grow more difficult as that number continues to rise. Shopify is one of the reasons behind the rise in online stores. Setting up an online store is quick and painless with the platform. As a result, there has been a significant increase in the number of new sellers. The increased competition has made it extremely challenging for some, with many stores seeing very few visitors. When there isn’t much traffic, there aren’t many sales. So, what’s the solution to the problem of growing competition and low traffic? Here are some of our favourite methods by Edwin Toonen to help you get more traffic to your Shopify store with SEO.
Social Media
How To Measure Social Media Marketing Success
When you run a race, you evaluate your performance based on your time. When you cook a meal, the amount of leftovers is a good indicator of how well it went. When you take a class, you evaluate your progress based on the grade you receive. But how does this relate to your social media campaigns? There is so much data available that determining which one genuinely gauges your success might be tough. Here are a few tips by Danielle Reed that can help you measure your social media marketing success without making much of an effort.
How to Achieve More With Twitter Ads
Do you wish to get better results from your Twitter advertisements? If you have been wondering about this question lately, then Anna Sonnenberg is here for you! Let us have a look at some tips for using twitters performance advertising and measuring tools that will help you produce better results in your Ad campaign.
Email Marketing
6 Email marketing templates that drive results
SMS marketing, direct mailing, social media techniques, all of these are valid ways to help you keep in touch with the customers and prospects. But, you must know one more method that has been here and successful to other marketers this whole time. Email Marketing! You might be thinking, this is going to take forever for us to succeed, but Saphia Lanier says there is more for you to know! Here are six email marketing templates that will make your job way too easy and drive better results for you to succeed.
How to Integrate SMS into Email Marketing
SMS marketing is on the rise. Smartphones and text messaging have given businesses a new way to engage with their customers. Short message service (SMS, often known as text messaging) has gradually supplemented many businesses’ email marketing efforts. This post by Carolyn Nye will help you go over how to include SMS into your email software.
Link Building
Building Links for Your Business: 4 Expert Tips
Do you have a link-building strategy in place for your company? You could be missing out on a slew of sales and engagement opportunities if you don’t. A well-thought-out internal and external linking strategy has its own set of advantages that can help your company grow. Internal and external links can assist business owners in increasing brand awareness, improving search engine optimization (SEO), and strengthening their reputations in congested industries. So, without wasting any more time, let’s have a look at this post by Syed Balkhi and get to know four expert tips that will help you build links for your business’s success.
