Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 28th February 2020!

Content Marketing

How To Buy The Wrong Content Marketing Tech

Good content marketing is the combination of two factors – an effective strategy and great tactical execution. If both go wrong, you won’t be able to reach success. You need to launch interactive content centered on your needs and preferences to generate leads and qualify them rather than your audience’s needs. Read out this post by David McCarthy to know how to buy the wrong content marketing tech.

Top Mobile Marketing Tips: How to Drop Mobile-First Content that Pops  

Are you aware of the growing mobile device usage by your target audience? The truth is that mobile content marketing strategies are taking precedence over traditional content forms. Create mobile content that is easy to view, use, and interact with on mobile. A brand must reach through the device to engage with the audience when they’re on the move. In this post, Robin Langford talks about mobile marketing tips which can help you a lot.


How to Write Great Content that Ranks for SEO

Your SEO content won’t reach the right people if you fail to optimize it with targeted keywords and valuable content. Your main goal should be creating high-quality content contains more keywords. Use three to five keywords in a post in defined keyword topic groups and include the main keyword(s) in your post’s first 100 words. Read this post by Michelle Garrett to know some essential tips and ideas to write valuable content that ranks for SEO.

Why Podcasting is Essential for Every SEO and Content Marketing Strategy

Every marketer’s goal is to naturally attract more readers, fans, and followers by providing them with the information they want to consume.  Suppose you want to stand out from the crowd, reach new audiences, and capitalize on a medium with enormous momentum. In that case, you need to include podcasting in your SEO and content marketing strategy. It can massively grow your audience and acquire backlinks necessary to increase your search engine rankings. Check this post written by Tanner Scott to know why podcasting is essential for SEO and content marketing.

How SEO can Help Launch a Small Business

Every business, big or small, needs some digital exposure today because that’s where the world is headed. So, the first step is to build a website, and there are many tools online that can be used to create a website. To make the most of SEO, you need to know how search engines operate and what they want from you. In this post, Adam explains how SEO can help launch a small business.

Social Media Marketing

2021 Social Media Trends for Brands to Watch

According to a DoubleVerify survey, it found that nearly half of consumers reported increased time on social media platforms in 2020. As we near the end of this year, one thing is sure that we have spent a lot of time on social media this year. In the coming year 2021, we can expect seeing added features and updates from Instagram as they pivot their primary focus towards social commerce. This post, written by Jillian Grammer talks about some 2021 social media trends for brands to watch.

4 Ways Machine Learning Is Enhancing Social Media Marketing

It’s no doubt that social media has become a new way to conduct a business. According to the Local Consumer Review Survey, 82% of consumers check out online reviews for businesses, with each reading ten reviews on average before trusting a company. This means that a good reputation is essential for a brand, so you need to find a way to manage a business reputation effectively.  Read this informative post by Andrey Koptelov that highlights how machine learning is enhancing social media marketing.

Email Marketing

How to Measure Email Marketing Success 

Email marketing is easy to measure and track. Deliverability is one of your primary metrics. Maintaining a high deliverability rate is the mandatory step for conducting successful email marketing. Click rate provides the percentage of total recipients who clicked any tracked link in the campaign. When a contact clicks on a link, it indicates that they are interested in the content, so it’s a useful metric for measuring engagement and optimizing with A/B testing. This insightful post shares some crucial metrics which can help you to measure email marketing success.

The 7 Best Free And Open Source Email Marketing Software Solutions For 2021

Are you ready to use email marketing to grow your business? Some tools allow companies to keep on top of the current marketing trends’ needs. GNU Mailman is a fundamental Email Marketing Software tool, very convenient as starter software. Mailman has a good subscriber management system enabling the user to automate and schedule response and emails to subscribers according to their need. Read this post by Sam Marcus-Mayer to know more about the tools you can use for email marketing.

Link Building

Smart Way to Use External Links 

External links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). This links can be placed in the text, images, or buttons, attributed as dofollow or nofollow, visible or hidden from website visitors. Providing a link to the original study, for instance, adds more credibility to your content. In this post, Anastasia Osypenko talks about some smart ways to use external links.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.