Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
As many brands struggle to find their footing in the digital age, some are turning towards “Genuine Influencer Marketing” as a way of creating content and engaging with consumers. Influencer marketing is a powerful way to reach potential customers. However, brands need to choose influencers wisely by looking at how engaged the audience will be based on interest in what type of content that particular celebrity posts about them. Read this post to know the role of influencers in creating a brand’s content strategy.
It’s important to have “newsworthy” content when it comes to building links. When you are looking for ways of developing a web presence, the best way is through newsworthy content that can be shared on social media and provide useful information about your business or organization. This post by Amanda Milligan talks about how to make newsworthy content.
One of the most overlooked aspects of international SEO strategy is having a good technical implementation. This will ensure that you have everything set up properly for your users, but it’s what happens behind the scenes that can make or break an end-user experience. Your backlink profile is one of the strongest signals that search engines look at when determining how to rank a website. This Lidia Infante post shares some crucial factors to a successful international SO strategy.
The right platform can make or break your business. Platforms are often the first thing that comes to mind when starting a new project, and they have an immense impact on how successful it is in terms of marketing reach, customer support services, and more. Use the best SEO tools to ensure success for your business or website. Read this useful post by Ralph Derek Manuel to know some best SEO practices you need to improve your Google rankings.
Today, more and more people are relying on their mobile devices to make purchases. This makes it crucial that you have your SEO optimized for these users’ needs to ensure the best experience possible. In addition, the Google search engine and other websites are constantly developing, which is why SEO techniques must evolve with the ever-changing technologies of today. This Craig Upton post discusses the importance of mobile content and SEO.
Social Media Marketing
In today’s world, social media is a powerful marketing tool for many companies. Marketers are finding new ways of using it as an effective way to increase customer conversions by tapping into the power of word-of-mouth advertising. One effective tactic is using videos as they become more popular, and the data shows that people are much more likely to watch them than read articles or blog posts. Read this post by Chris Christoff to know some tips on how to make social media marketing more effective.
Social media is a tool that can be used to successfully scale your business. It’s important for you and the people in charge of marketing your company, product, or service to understand how it works before diving headfirst into any social media platform. Instead of increasing daily spend from, for instance, £10 to £1000 per day, you run ten different £10- a-day ads to get you to that £1000 per day total spend. This post by Tim Hyde tells how to use social media platforms to successfully scale your business.
How many of us have clicked that small box at the bottom corner of an online retailer’s website, agreeing to share our email address in return for a promise? Marketers know how valuable having someone’s email is – because, without one, consumers can’t be targeted by ads or receive marketing messages from companies. So now they’re finding new ways not just to get people’s “real” information but also to keep them engaged. Read this informative post by Tara Weiss to learn more about email marketing.
The email inbox is a goldmine of marketing potential. Americans spend an average of 143 minutes per day checking their emails, and that’s not the full story–businesses are missing out on significant opportunities to engage with customer’s right when they’re most likely paying attention. One of the good ways to keep things real is to use ReCAPTCHA. In this post, Liviu Tanase talks about three things to build a healthy, thriving email list.
Broken link building has become a key part of modern SEO strategies because it’s an effective way of generating high-quality links with minimal effort on behalf of the user. It is a tactic that many people find difficult to execute due to the amount of time it takes. It’s also often disappointing, but with some work and patience, you might just get what you are looking for. This useful post by AbdulGaniy Shehu tells you how to get results from broken link building.