Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Your content will be a waste of time if it doesn’t get read or shared. The key to success in this industry is making sure your posts are seen by as many people possible and that starts with scheduling regular updates. In this post, Lisa Sicard shares some useful tips on how to schedule your content so it gets read and shared.
We know that great content can have a huge impact on our business, as well as those of customers. We’ve seen companies who focus exclusively in creating high-quality marketing materials see an increase not only for themselves but also when they share it with others – shorter sales cycles and higher close rates are just some examples! This interesting post by Brian Casey shows 15 great examples on to inspire your next content marketing campaign.
Have you been thinking about how to increase your video presence? One way is through SEO. Search Engine Optimization for videos can help rank them high on search engines, which will generate leads and reach a wider audience! But don’t confuse it with website SEO, it follows a different approach. This post by Julie Weishaar shares it all.
It’s well known that organizing your website in a logical way is just as important for SEO purposes, and “siloing” can be one method of doing this. But, is “siloing” really a good idea? Joshua Hardwick explains why it can be a terrible thing to do, and what you should do instead.
The Heading tags are one of the most critical features on your website. Well-distributed, organized headings improve the content quality giving an extra boost when focusing largely upon SEO. Well organized content captures reader’s attention, keeping the bounce rate low. Read this post by Haley Walden to know about WordPress SEO best practices for heading tags.
With the introduction of Industry 4.0, we are living in one era where dramatic changes have taken place that will affect our life. The social media marketing landscape is going to change drastically as technology moves forward with this new generation-and it’s only just begun!
Read this post by Ruby Rusine to understand about Industry 4.0 and how it impacts small and medium sized businesses through their social marketing journey.
Planning your content is key to making sure you always meet deadlines and keep track of what needs producing. A good way of doing this would be by using a Content Calendar, which will make collaboration easier among team members as well as keeping them on task with the overall process! Wayne Atkinson writes about the importance if using the social media calendars and how they can benefit your business.
Survey emails are a great way to get your subscribers engaged and help you sell more products or services. The key? Knowing exactly what they want! This post by Liz Willits talks about seven types of survey mails that can make your marketing efforts more effective. It has some examples as well.
The average open rate for mails is just 17.92%. This gives business owners many more reasons to work on the email marketing, to improve overall open rates. Syed Balkhi as written this informative post. He has written down a few brilliant email marketing ideas that can help you improve your open rate and boost conversions.
The best way to gain backlinks is by creating great content. Your content must be well-written, informative, relevant for your niche or industry so that it will attract attention of the webmasters as well as the potential customers. Read this post by Time of Info to know about the list of sixteen backlinks to do first.