Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Many content marketers know that video content is becoming popular day by day. Video content has the power to attract more consumer attention than other forms of content. Video allows you to use things like tone of voice, facial expressions, and emotional music that makes content more appealing. On top of that, marketers who utilize video in their content marketing will also see a fast growth rate in revenue. Check out this post to know the steps you can take to make content marketing work for you.
No matter how good your blog is or how easy it is to navigate, if you don’t offer relevant content, then your blog will not be successful. Figure out what resonates with your audience the most and create the content that they want to read. Make sure your post is engaging to get high visibility in search engines. Read this informative post by Lauren Tellman that highlights some significant signs your blog content needs to be updated.
Creating high-quality content is an important aspect, not only for gaining high ranks but for making users happy. Your content should be informative, as much as possible. Once you get an idea of creating content then decide where your content will be distributed. It’s also important to make sure it appears before the right eyes. In this post, Liam Barnes explains how you can turn one piece of content into multiple for SEO.
Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively. To improve your website’s technical optimization, you need to take into account – URL structure, 404 pages and structured data etc. You can also use the robots.txt to test individual URLs against your file. In this post, Nicholas Godwin provides a step-by-step guide that you can use to build your technical SEO.
An SEO SWOT (strengths, weaknesses, opportunities and threats) analysis looks at internal and external factors that can affect your business. It is a useful tool for brainstorming and strategic planning. You will get more value from a SWOT analysis if you conduct it with a specific objective. This will help you to identify your strengths and weaknesses, where can you continue building and where you need to improve. In this insightful post, Alex Prestipino highlights some essential tips on how to conduct an SEO SWOT analysis.
Social Media Marketing
The landscape of social media has completely changed for businesses all across the globe in the pandemic. And “social listening” has become the first imperative for businesses in the new normal. You must understand and speak the language of your customers. Choose topics and conversations that they are most likely to be interested in. Read this post by Adeyemi Adetilewa to know some steps you can take to handle social media marketing in the new normal.
Video creation is now easier than ever, and it has grown a lot over recent years. Audiences are looking for variety, and the connective capacity of the video has given publishers new ways to differentiate themselves and stand out from the noise. Part of the language of the video is an emotion, so make sure to deliver your hook with extreme excitement. In the next part of the video, make your viewer aware of the value you have to offer them. In this post, Michael Stelzner talks about some ways by which you can easily create videos that work.
Email marketing is different than social media. It’s more personal, more targeted, and more dedicated to reaching a specific set of users. One of the simplest ways to integrate user-generated content into your email marketing strategy is to use photos of customers enjoying your product or service. This strategy will increase engagement with your brand by encouraging consumers to interact, and it is also a good way to raise brand awareness. In this post, Iuliia Nesterenko explains about the user-generated content in email marketing.
Subject lines, ‘from’ lines and Pre-headers are the significant elements in getting consumers to open marketing emails. Most of the email recipients open an email based on the subject line alone. At the same time, some email recipients report email as spam based solely on the subject line. So, it’s important to write an attention-grabbing subject line that can arouse the interest or curiosity of recipients. Check out this post by Carolyn Nye to know more about email marketing.
Finding backlinks of competitors, especially the ones you can replicate quickly, is not an easy process. To identify your competitor’s backlinks, you will have to check the top-ranking sites for the keyword that you want to rank for. The more backlinks you have, the better your site will perform, especially if you pay attention to the domain authority. Read this informative post by Rebecca Nguyen to know the tips and tricks you can adopt for creating backlinks in 3 simple phases.