Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Do you want your content to succeed, create something that appeals to potential amplifiers and potential customers? Then you should create content with broad appeal and market it to well-followed experts. Moreover, you can also create news, surveys, host interviews, and engage in other forms of content that appeal to various audiences. Read this post by Rand Fishkin to know the paradox of content marketing to beginner’s vs experts.
Previously, we only focused on bulky, text-based articles and fighting tooth and nail to find the right keywords to improve our SEO practices. But today, the content is more about visual stories where people can learn and absorb the information quickly. You can use several types of visual content, including images, videos, infographics, and memes/Gifs. Visual content helps to boost your search engine rankings. Read this post by Peter Roesler that talk about the best ways to boost your SEO rankings with visual content.
Competitive analysis can be used as a roadmap for improving your search rankings and the user experience for the visitors to your website. You will always find things about what your competitors are doing that is superior to your own website, such as better search rankings. Before we discuss the steps to analyze your SEO competition, you need to look for the right SEO tools to mine your competitors’ data. Also, create a spreadsheet to gather the data you collect. In this post, Hanson Cheng tells how to do an in-depth SEO competitor analysis in 6 steps.
A sitemap is defined as a simple guide that holds information along with other details on web pages that are contained on a website. Search engines will do their job in crawling a sitemap to identify and find all information that applies to a particular search query that has been performed. These days, search engine optimization is not enough for a website to rank high in search engines and earn great visibility online. This has brought to light the use of site maps with SEO used to rank better within search engines. Read this informative post by Sean Si to know more about sitemap SEO.
The future of SEO has a tremendous scope as SEO algorithms change continuously. Mastering SEO is a never-ending process that needs you to keep up with the latest trends. That means to achieve positive results; you need to know major SEO trends to boost your rankings on search engines and generate more web traffic. Jen Matthews discusses which future SEO trends you should consider.
Social Media Marketing
Social media has become critical to marketing during the pandemic. According to Pew Research, nearly 400 million eyes are glued to YouTube, Facebook, Instagram and other social sites. So, you need to think about how to stay front and center on social media while keeping frugality in mind? Use the right social media tools that offer unprecedented automation and analysis level without requiring any human intervention. Read this post by Steve Olenski that highlights four social media tools for marketing teams.
Instagram is one of the most popular social networks. There are some tips and tricks to build an Instagram profile correctly and gain new followers. When you sign up on Instagram, you should regularly spend some time because it takes time and constant activities to grow an Instagram profile. A regular posting schedule will make your followers accustomed to peeking on your profile at a certain time. Read this post by Eric Brown to know more tips and tricks for Instagram.
Like web pages, the layout of an HTML email is important in determining where your audience’ focus is directed. However, given the strict constraints of an email landscape, a greater emphasis should be placed on how your message elements fit together. HTML emails are easy to spot; most of the styled, multimedia marketing emails in your inbox are HTML emails. Interactive HTML emails are a must for every marketing team. Read this post which will help you to make a great HTML email template.
Email deliverability is a crucial topic for marketers. After all, if your emails are gone without being seen by your subscribers, what’s the point in sending them? Use a clear and simple label for your unsubscribe link – “Unsubscribe” or “Opt-out” because mailbox providers scan the emails to check for the presence of the link, so if your label is “click here”, it may not be identified correctly. In this post, Lilia Tovbin tells you some tips for better email deliverability.
The success of any blog lies in so many details that go into the editorial strategy driving it, and one of the most important aspects is the utilization of links. Links are often viewed as merely a reference to another resource in your blog posts, but they are far more beneficial to your bottom line in actuality. Including relevant links in your blog content can help drive traffic, fuel SEO value, and increase content results. Read this post by Brett Helling to know the tips to improve site links and SEO.