Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content may be king, but the intent is the strength behind the throne. There are four buying stages, such as recognizing the need, exploring solutions, consider specific products and deciding on renewal that will help to improve your content marketing efforts. They provide transparency to the content that allows you to develop both your persona profiles, content marketing tactics and even digital strategy. Read this informative post by David Crane to know how to use intent data for content marketing.
Content marketing can be challenging especially for the inexperienced and beginners. Several tool and methods work for content, but you need to identify which method works best so that you can meet your marketing goals. Therefore, you need to create content that users are explicitly searching for. Read this Post by Kaya Ismail to know various methods and tools that are necessary for content marketing success.
Google Analytics is a powerful tool, but people hardly know how to extract valuable and useful insights from it. This is a tool that enables you to curate data on a website over time. However, it works basically on three levels that are accounts, properties and views that allow you to divide primary data and from where you can grab your insights. Read this informative post by Savannah Boone to know more about how to use Google analytics for SEO.
If you want to improve your SEO success, track everything from ranking and conversions to lost links to prove the value of SEO. To achieve a high ranking on Google’s search engine, utilize the tools and projects, Google recommends Lighthouse and Web Vitals. They will help to improve the quality of web pages that widely adopted as an industry standard. Read this informative post by Adam Henson to know how to track and analyze web vitals to improve your SEO.
SEO is one of the most cost-effective ways to gain traffic to your website and improves your content marketing efforts. To create a compelling and insightful content marketing strategy, you need to take a closer look at your SEO insights. You can use Google search console to find your website’s most popular keywords to get an idea of what your target audience is searching for. In this informative post, you get to know how to leverage SEO to improve your content marketing strategy.
Social Media Marketing
Social media provides a great platform to interact with a broad audience where you can not only engage but also offers a solution to a problem. When you empathize with your customers, you create a more profound image into the minds of your customers. Write out your customer’s thoughts, needs, wants, desires, hopes, fears, goals, and dreams the way you think they would express to build your social media presence. Read this post by Susan Friesen to know some steps you can use for empathetic marketing to your social media strategy.
Social media marketing can help you improve sales, building your brand awareness and trust. To develop your social media strategy, identify who your audience members are, where they area and what they’re looking for. Once you recognize your audiences, then think about what goal you would like to achieve for your business through your social media strategy. Read this post by Caylin Willis to know some more ways that can help to boost your business result from social media.
If you’re wondering how to do email marketing right, the best way is to create a separate customer list that helps you reach the right people with messaging that will resonate with them. Then determine your goals for each email, what you want to accomplish with your email campaign. Once you have achieved both the segmentation and objectives, create a short and interesting subject line that makes the reader continue to read. Read this informative post by Rebecca Kowalewicz to know how to create an email campaign.
Email marketing is still one of the most effective channels, but only if you use it in the right way. Write short and specific six to eight words subject line because 35% of emails get opened based entirely on the email subject line. Another is to write a structured welcome email as they get 86% higher click-through rates than other emails. Therefore, while crafting your welcome email, you have to keep in mind some general tips that work best for you. Read this informative post by Sadia M Ahmed to know about common email marketing mistakes that you are making and how to avoid them.
Outbound links help to increase the trust and quality of your site, which plays a vital role in your blog’s SEO. When you start linking to relevant websites in your niche, you tell search engines more about your content, and it creates a connection from your site to others. Similarly, it enhances the value of your content when you provide a user with resources to learn more about the topic they are researching or interested in reading. Read this informative post by Tyler Cameron to know the importance of outbound links.