Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Establishing business online not only requires attracting people but also holding them. And positioning yourself as a subject matter expert in your domain can help you attract quality leads with a trustworthy image. Lizzie Davey, in this article talks, about the power of the expert status in bringing you amazing business opportunities with huge profits and even suggesting easy ways to achieve it.
Like the preferences of people change frequently, the art of content creation and distribution should also change to meet the current needs of your audience. It is essential to evolve your content marketing strategies regularly to stay in the competition and to reap the desired profits. So, devise an effective content strategy for 2019 and avoid these old 2018 trends mentioned by Katelyn Berkshire in her article.
Over a period of time, Google search console (earlier Google Webmaster Tools), is helping the SEO experts by providing better keyword data in the Search Analytics report. However, it shows limited set of keywords which is the maximum of 999. Bill Sebald, in this rich article, talks about the other effective ways you can easily use to get more search volume for the keywords you are targeting.
Out of total 215 websites audited by Apollo Insights, the results conclude to major SEO failures like 30 percent of pages missing misdescription, only 43 percent pages having canonical links, and only 22 percent sites having XML sitemap Thank you page. This brings down to the need of exactly knowing the problems of your website and then do SEO effectively. Steve Masters, in his article, highlights the issues with a website and how much SEO your site needs.
There can be no shortcuts to success specially when you are under the scrutiny of Google. With continuously changing search engine algorithms, marketers are supposed to stay vigilant of the latest SEO tactics to earn reputation in Google ranking and among the audience. Here, the editorial staff at weDevs, after a comprehensive research, has compiled SEO checklist to bring your WordPress website to the notice of your audience.
Social Media Marketing
A whopping 2.46 billions of users around the world have actively used social media in the year 2018. This testifies the potential of social media marketing in bringing quality traffic and huge profit to your business. So, make sure you don’t miss out anywhere in utilizing the full potential of this fruitful approach. Know the trending services and tools for effective social media marketing in the article written by Callum Sharp.
You will be surprised to know that you can still find success on social media without actually posting any content. Wondering how? Well, Valerie Morris, in her article, uncovers some easy ways you can use social media to connect with your prospects that too with no content publishing. Go through them and strengthen your professional relationship on various social media platforms.
Unlike a good salesperson, Email marketers lack the art of giving their target audience the much-required space and reading customer mind to convert the leads into sales. Treating all the subscribers in the same way will do no good to their strategy specially in this competitive time. Now that the marketers are provided with specific mail open and read time data, Mike Donnelly, in his article, talks about how you can make email marketing more responsive.
Black Friday and Cyber Monday are approaching, and this is the time of the year eCommerce companies wait eagerly to witness the bumper increase in their sales and profits. Compared to the previous year, 2017 saw a growth of 32 percent in online sales. Thus to help businesses grab the maximum share of the audience, Ryan Bozeman, in this article, explains how you can make your email marketing campaign effective enough to prepare for the Black Friday.
Broken links, that are linked to a non-existing or empty webpage, can frustrate your user and compel them to go for some other source. However, broken link building is all about finding these links and going to the webmasters to replace them with a new resource. But how this technique make for an effective tool in your link building strategy is well explained by Ted Lindblom in this article.