Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them; we are sure you will love going through them.

Content Marketing

How to Create a Content Marketing Strategy: A 5-Step Guide 

Crafting a content marketing strategy can be an effective way to reach your target audience. By carefully examining who your customers are, determining their needs, and aligning this with the objectives of your business, you can create a more diverse and impactful content experience for them. To create a successful marketing strategy that resonates with your audience, research your target audience, develop key messaging and objectives, determine how you will deliver the content, assign roles and responsibilities for providing quality content promptly, and review performance metrics to track success. After putting in the necessary effort to consider each component of this plan of action, you will be well on your way to experiencing measurable rewards from your content marketing efforts! Let’s check the post by Cameron Brown on a content marketing strategy that drives effective results for your business.

B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [ New Mistake ]

Content marketing is an invaluable tool for B2C marketers, allowing them to create emotional connections with their customers and increase engagement levels. To maximize success, many B2C marketers take a project-based approach to content marketing. By setting parameters such as scope, timeline and budget upfront, these marketers can work out the technicalities in advance, minimize distractions along the way, and measure how well their efforts achieved the intended results. When done correctly, project-based content marketing can help increase brand awareness and improve ROI. Let’s check the post by Robert Rose on B2C marketers treating content marketing as a project.


7 Mistakes to Avoid When Using Machine Learning for SEO 

The introduction of machine learning technology has certainly made a tremendous impact on the world of SEO. Not only has it brought unrivaled levels of data accuracy, but it has also enabled marketers to work smarter and gain more insights from available resources. However, as this exciting new technology enters the market, its importance should not detract from some key mistakes marketers must avoid as they create SEO strategies. So, what are the 7 mistakes you need to avoid when using machine learning for SEO? Check the detailed article by Dariia Herasymova.

10 Best Keyword Research Tools in 2023

Once you’ve decided on a blog topic and got to grips with the basics of using keywords, carry out keyword research to optimize each post. This will help the piece reach its full potential, so it shows up in search results and will be more likely to capture the attention of your target audience. But keyword research can be daunting, which is why so many bloggers look for simpler ways to go about it. Using reliable yet free keyword research tools is a great way to start. With features such as autocomplete, you can quickly locate relevant keywords for your post in just a few clicks. You can also use these tools to get insights into the competition and what words people are searching for – giving you an edge over other blogs in your niche. By carrying out regular keyword research with the help of such tools, your blog posts will be seen by more potential readers than ever before. If you are looking for the best keyword research tools in 2023, you must check the post by Ryan Robinson.

Affiliate Marketing: 5 Foolproof SEO Techniques to Boost Revenue

Affiliate marketing is a great way to increase your online revenue, but if you’re not sure how to use SEO techniques effectively, it’s easy to get overwhelmed. Let’s check the post by Erik Emanuelli on how to boost revenue through SEO techniques for affiliate marketing. With these five foolproof techniques, you can increase your affiliate income and reach a larger audience of potential customers. From making sure links are SEO-optimized to creating content that contains relevant keywords, these five strategies will help ensure your website is visible in search engine optimization results and can reach a wide audience. By following these tips and investing in the right tools, you’ll be well on your way to developing an effective affiliate marketing strategy that delivers maximum returns on your investments.

Social Media

15 Social Media Marketing Tips For Small Business for Small Businesses to Use in 2023 

Social media marketing can be a powerful technique for small businesses. With new techniques and strategies emerging in 2023, staying up-to-date is essential to maximize your ROI from social media activities. The article “15 Social Media Marketing Tips For Small Businesses to Use in 2023” is an invaluable source of the latest tips for ensuring successful campaigns. From details about choosing the right platforms for your target audience to understanding how to use hashtags efficiently, this article offers useful information that every business should know to thrive in the current climate. This important article by Tom is a great place to start if you want to make sure you get the most out of your social endeavors.

Effective Social Media Marketing Practices for Businesses

It’s become increasingly apparent that all businesses leverage social media regardless of size or industry. From established corporate giants to small startups, companies are invested in their digital presence and managing their respective brand images. What most don’t realize, however, is that successful engagement on social media is the result of hard work. There’s more to it than creating an account and regularly posting content. It takes well-crafted strategies based on research and extensive knowledge to generate tangible results. Even the biggest brands may fail to see a positive outcome without proper social media marketing practices. A smart social media marketing plan can create exciting opportunities for businesses that properly strategize user interactions and fan engagement to maximize the effectiveness of your online presence. Let’s check the post by ONPASSIVE on effective social media marketing practices.

Email Marketing

Storytelling: The Secret Sauce to Making More Sales with Email Marketing 

In today’s crowded inbox, it’s hard for a brand to stand out. But storytelling can be an effective way to make your email messages eye-catching, memorable, and successful. Instead of presenting cold facts or simply providing words, storytelling allows you to capture the attention of potential customers or clients by adding emotion and personality to your message. It also helps you create a compelling narrative that will motivate people to take action – whether downloading an app, clicking on a link, or reading further into the details of your email. With storytelling added to your emails, don’t just settle for blending in with the competition – give readers something interesting and exciting that will help your company blaze its path. Let’s check the post by Emilia Tanase on how storytelling can be an effective way to increase sales for your business.

Why and How to Use Loss Aversion in Email Marketing ( Plus 4 Examples ) 

Loss aversion is a powerful psychological principle that can be used to great effect in email marketing. By creating feelings of loss or scarcity in the end user’s mind, businesses can tap into human psychology and encourage them to act quickly and make decisions. This strategy can increase conversions, sales, and long-term customer loyalty. In a competitive marketplace, acquiring customers is growing increasingly more expensive. With this in mind, it’s time that businesses focus on their existing customers and learn how to market to them rather than exploring costlier alternatives effectively. To do this successfully, psychological approaches should be used in email campaigns. Let’s check the post by Kath Pay on Loss aversion.

Link Building

The Why and How of Internal Link Building for SEO 

Link building is an invaluable SEO technique for increasing the visibility and reach of your content. It can help you to rank higher in online searches, boost web traffic, and expand your readership. Unfortunately, internal link building is often a daunting task that can be difficult to understand. But the only way to successfully enhance your marketing strategies is by working smarter rather than harder. In this case, it’s investing time into building an effective internal link-building plan. If you’re willing to take on the challenge, you’ll find that internal link-building is an incredibly useful skill that can improve the performance of virtually any content! Let’s check the post on link building by Michael Brenner.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.