Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
As the world of marketing becomes increasingly more digital, adapting your brand’s content marketing strategy is critical. Develop communities around content sharing and creation, which will allow marketing teams to continue to expand their reach, even with fewer resources. Video marketing is also an effective medium that communicates your message and educates your audience quickly. Read this post by Céillie Clark-Keane that shares some content marketing trends to watch in 2021.
Creating great content is a time-consuming task, but an inevitable one. Re-purposing content is one way to justify the effort that you have put into making it. You could recycle one piece of content in several ways. You can turn good content into an article, a video, a podcast, an e-book, and an infographic. Check out this post by Michael Brenner that highlights some ways which can help you to maximize your content reach.
Mobile marketing is the process of promoting your marketing messages to appeal to mobile users. With mobile marketing and SEO, a brand can generate leads and grow revenue as mobile users are passionate about their phones. When your loading time is optimum, you keep your bounce rate low and your retention time high, improving your business’s bottom line. In this post, Maricar Morga talks about working with mobile marketing and SEO.
Every year people spend more and more time on their mobile devices and tablets. To improve your mobile SEO, you need to work on mobile design solutions, your design should be responsive, and it should be mobile-optimized. After this, check your website loading speed with Google Page Speed Insights, paying particular attention to the mobile results. Read this post by Julia Kulik to know some more ideas on mobile SEO tips and tricks that you can apply.
Long-form content has proven to be more engaging, more shareable, and better for SEO. There are great deals of factors that go into defining quality long-form content. While content length is clearly correlated with better search rankings and conversions, the factors that help Google rank pages are merely made possible by quality content. It has a greater probability of earning quality backlinks, which contribute significantly to improving search rankings. Check out this post by Douglas Karr to know the impact of content-length on search engine rankings and conversions.
Social Media Marketing
Artificial intelligence is an integral part of modern life. Social media users and the platforms themselves use AI extensively. AI can facilitate the sharing of information, thoughts and ideas and give users quick access to content. AI technologies help businesses to reply to their messages by developing user-interactive AI chatbots that integrate with their social media profiles. In this post, Liza Bradberry talks about the impact of artificial intelligence on social media.
Social media influencers help to generate conversation, drive engagement, and set cultural trends. As people have moved away from traditional media and spent more time on social media, trendsetters have molded into more relatable influencers. These influencers play a significant role in addressing global challenges, like dangerous pesticide use. They built a loyal audience with direct and regular communication with their followers. Read this post by Rebecca Stropoli to know the positive power of social media influencers.
Is your holiday email marketing strategy already in the right place? Don’t wait until December before you start creating your holiday email messages. For many businesses, the holiday period is one of the most profitable of the year. Holidays are an excellent opportunity for any business to offer deals that entice customers to stick around and keep that income flowing all year round. Read this post by Rob Marvin to get some ideas by which you can make your customers read your holiday emails.
No matter how many other innovative digital marketing tactics emerge, email marketing remains one of the best ways to reach and engage your target audience. Email marketing’s power lies in its ability to provide businesses of all sizes a good return on investment. The best way to break down this incredibly high return on investment percentage is to take a look at the actual value of email marketing ROI when it comes to different aspects of your business. In this post, Jeremy Goldman shares some insightful information about email marketing.
Link building continues to be one of the most crucial SEO strategies. Search engines, especially Google, have made link building very difficult. This makes link building campaigns a lot more complicated. It requires careful planning and takes a lot of time and patience to execute. If you aren’t getting links for your campaign, this may be because you are not reaching the audience for a publisher or writer adequately. Read this post by Rebecca Wright that highlights significant reasons why your link building campaign isn’t building backlinks.