Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content marketing can turn out to be the most successful marketing channel for your business. For this, you need to include interactive video in your content to make it more useful and self-explanatory. Similarly, add infographics as it can get you 12% more traffic to your website. You can also include a data set in your infographic that can strike an emotional connection with your audience. Read this post by Simon Dumont to know more about content marketing strategies that you haven’t tried.
Content marketing works best when the content adds some value to the person who consumes it. So, you need to figure out the purpose and goals for creating content and then choose the right medium to publish it. The medium you choose needs to be correct fit in your overall marketing strategy. Read this post by Rose de Fremery to know how to choose the right medium for your content marketing ideas.
Site speed is the average of several sample pages on a website. Fast site speed will result in better user experience, while a slow site speed will result in poor user experience. A user typically stays longer if the site speed is faster, and there are higher chances of conversion and low bounce rate. So, to improve your site speed, minimize landing page redirects, plugins, and link shorteners. Optimize images to reduce file size without diminishing visual quality. Read this post by Adam Naor to know why site speed is critical for SEO and how to speed up your site.
The structure of every website has a significant effect on its ability to rank. To rank effectively for your target keywords, you need to structure your website so that each page targets its own set of closely related and highly relevant keywords. Keywords also send relevant signals to search engines that a page is associated to a search query. It helps to identify the words and phrases that real searchers use. Read this post by Jill Kocher Brown to know where to start SEO and when you need to fix everything.
One of the most significant advantages of SEO Strategy is that it boosts brand awareness, reach more customers and earn more revenue online. Everything in search engine optimization revolves around keywords. For this, you can use UberSuggest.com tool to see what people are searching for and what your competitors are doing. Similarly, identify your customers need to deliver content that truly resonates with them. Read this post to know some more cost-effective ways to ramp up your SEO Strategy.
Social Media Marketing
In the past few years, social media has evolved into an excellent tool for marketing. Augmented reality (AR) adds digital elements to a live view by using the camera on a smartphone. It’s possible to give your face different looks through it and click photos and videos. People also use Social media to submit complaints, provide reviews, and interact with the brands to gain more specific information. Read this post by Mike Khorev that highlights some trends that will drive the future of Social Media Marketing.
One of the essential attributes of social media marketing skills is to bring creativity. Social media users easily unfollow a brand if the content shared is repetitive or inadequate. To keep followers engaged and hooked, marketers will need to consistently come up with new and engaging ideas, creative initiatives, and campaigns. With the right approach and skills, you can reach millions of people around the world with your message or product in a matter of hours. Read this post by Dorien Morin-van Dam to know why your social media marketing skills are in high demand.
Video improves open and click-through rates, making it the perfect addition to your marketing emails. It makes complex topics simple which audiences crave as it builds a connection which fosters long-term loyalty. You can use videos to provide news roundups, advertise events, provide event follow-up, explain products, announce a new release, or offer a tutorial. Read this post by Julia Delong to know how you can start using video in email marketing.
One of the most prominent areas where companies fail is to reengage customers who are no longer interested in what you have to offer. Keeping this in mind, you need to segment out anyone who has not opened your email for the past 100 days. Segmenting is incredibly powerful and it allows you to take a more personalized approach. You need to send out an email that piques their interest and get them back. Read this post by Mike Lieberman to know some tips about the secret email marketing playbook to reengage your database.
There is no doubt that the quality of your backlinks is essential and matters a lot. However, there is a common misconception that outright rejects the importance of the total number of backlinks you have. Another is that backlink authority doesn’t flow to the entire website, but it’s not true. When one of your webpages gets a backlink, it will pass backlink authority to the rest of the webpages and the entire website. Read this post by David Wilson to know some more common misconceptions about Backlinks.