Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Buyer intent is the way in which a buyer approaches their purchase decisions. Content marketing can be used to shape your content around different types of buyers and make it more relevant for them. If you want to make your content marketing strategy more effective, understanding what buyers are looking for in a particular industry is crucial. Look at the buying intent data – where people go before they buy and how likely they will purchase again based on their search habits. Read this Michael Brenner post to know how to supercharge your content marketing for buyer intent.
Marketers can create better sales content by making sure that their tone is informative and engaging, without being pushy or too promotional. In addition, marketers and sales reps need to communicate regularly with each other and managers, other departments, and subject-matter experts throughout the company who can give insight into the current state of affairs. In this post, Wayne St. Amand talks about how marketers can create better sales content.
Video SEO is the process of optimizing a video for search engines so it can appear in natural results like YouTube’s primary page. It provides brands with an opportunity that doesn’t come from any other type of marketing – tell their story visually. The video needs to be clearly visible and present in the top section of the page. While the main elements of video SEO are metadata and thumbnail optimization, but there are several other key factors you should consider at the page level. Read this post by Phil Nottingham that discusses how to optimize your video pages.
Google tools can help you master SEO in no time. Google tools like Google Trends have made it easier than ever to improve your web pages and achieve top rankings. It is basically used to track the “trends” around search queries. Next come Visual Stories; these stories range from holiday shopping trends to specific industry case studies and more. This Brie E Anderson post tells you about the most essential free Google tools to upgrade your SEO strategy.
Writing SEO-friendly content is a skill every writer should master, especially in the fast-changing world of advertising. In 2021, there will be a lot of updates for SEO-friendly content. Create high-quality content that is engaging, informative, and effective in terms of conversions isn’t easy. SEO-optimized content offers better leads and enables you to increase your conversion rate. Read this post by Jamie Fry to know some more tips on how to write SEO-friendly content in 2021.
Social Media Marketing
Many companies are failing when it comes to social media. This is because they do not know how important and influential these channels can be for a brand’s marketing strategy, especially if done right. They tend to fail if they don’t have any real data on what their customers want. As a result, the content that brands produce isn’t actually engaging with consumers. The user wants to be engaged on social like they are with their friends and families. Read this post by Richmeyer to know what mistakes you should avoid.
Social media is an excellent marketing strategy to build a brand’s social presence, but it cannot be the only way you market your company. To make sure your business is successful, work hard to create great content that your target clientele sees. If you want to use social as one of your marketing strategies, make sure to find the right platform where your target market is most active. This post by Shannon Fable tells you why social media should not be your only marketing strategy.
It is a well-known fact that email marketing has been one of the most effective forms of advertising. But with so many options, companies can find it difficult to figure out how to keep up and remain on top in this ever-changing world. One of the biggest trends that are hopping on is email marketing automation. Next in a row is Subject lines; according to HubSpot’s, 35% of email recipients decide whether to open an email based solely on the subject line. Thus, it dictates the importance of subject lines in emails. Read this post by Gretchen Halpin to know the top six trends transforming email marketing.
A successful business needs to have a steady stream of new customers. You can do this by re-engaging your current customer base with an enticing offer or promotion through emails. If you find that your customer isn’t responsive enough, you need to discover the trouble by sending them an email to get their feedback. For re-engaging your customer, you should offer them great deals and discounts. In this post, Catherine shares email marketing tips for re-engaging customers.
There are two ways to buying backlinks for SEO: one is a bad way, and the other is the smart way. Buying backlinks in a bad way includes buying them from shady websites, Fiverr and PBN links for SEO. On the other hand, smart way of buying backlinks includes sponsored posts/links, donate or become a contributor/founder and pay contributors to large websites. So, the choice depends on you and your risk factor. Read this useful post by Stephen Montagne to know which way you want to go.