Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Content Marketing
A Quick Refresher: B2B Content Marketing Metrics to Track
Each facet of marketing, including content marketing, should ideally be linked to your company’s long-term objectives. Instead of jumping from one blog to the next, think about how you might match your content with high-level, high-growth business goals. Content creation necessitates both time and money. It is not the only goal; it is merely a means to an end. You must first determine your ultimate goal. You should concentrate on content marketing projects that help you achieve meaningful, measurable business goals. It does not, however, happen automatically. It is a step-by-step procedure that a content marketing team must follow in order to be successful. Let’s have a look at some pointers by Martech Series on the same.
The 7 Biggest Benefits of User-Generated Content for E-commerce
When customers share photographs and images of your items in a real-life setting, it’s almost certain that their friends and colleagues will like and remark on them. Okay, we are sure you already know this, but how can user-generated content help e-commerce? What are the real benefits for e-commerce entrepreneurs? Have a look at these top seven benefits to display user-generated content on your E-commerce site by Lucy Michaeloudis.
SEO
ASMR Meaning and What All You Need to Know About It
A video of a woman whispering into a camera has been viewed by millions of people. She doesn’t do much that is particularly noteworthy. She just whispers in a melodic tone and moves her hands in a seemingly random manner. Despite this, millions of people are enthralled by it. If you’re not familiar with this occurrence, you might be wondering, “What the hell is going on?” This is the ASMR world (autonomous sensory meridian response). Hundreds of video creators record themselves doing everything from simple whispering to sophisticated sci-fi role-plays and constructing narratives involving time travel and demons on this part of the internet, and millions of viewers devour it all. Let Navneet Kaushal explain what’s going on as one of those regular watchers.
The 5 most important YouTube metrics for SEO
Are you hosting and distributing your videos on YouTube? Then you’ll want to use search as one of your primary methods for increasing views. Not only can you search YouTube, but you can also search Google. We’ll go through the five primary YouTube metrics you should be looking at on a regular basis to understand and measure how well your videos are producing organic search traffic on both platforms in this post by Phil Nottingham.
How to Boost Your SEO with 4 Best Article Rewriters
Have you been looking for the best article rewriter software? The number of websites on the internet is rapidly rising, covering a wide range of themes and issues of interest to people. You’ve probably noticed that there are a lot of websites with different articles on the same subject that are as important but written in different ways. To develop material for their clients, a website operator uses paraphrase tools. This post by Janice Wald is here to tell you how to boost your SEO with the four best article rewriters.
Social Media
How social media marketing has changed in 2022
You’ll need marketing abilities if you want to crowdfund your latest project or start an e-commerce firm. And you, without a doubt, have them. However, given the recent turbulence in social media, they may require some tweaking. What consumers look for on social media, how they engage with it, and how you reach them are all evolving. If you want to market your business, read this post by Amy Poole on how social media has evolved this year.
Why Social Media Marketing Is an Important Tool for Restaurants
As social media’s exponential expansion continues in the broad digital era, nearly every business has adopted new marketing methods that take advantage of its expanded reach and influence. As a platform for promoting their brand and interacting with clients, social media marketing has become an extremely important tool for restaurant owners. For a variety of reasons, a restaurant with an active social media presence has a distinct edge. Want to know more about it? Follow this post by Nick Loggie and get to know why social media marketing is an important tool for restaurants.
Email Marketing
Email Marketing and How to Curate an Effective Business Newsletter
Email marketing is the most successful marketing channel accessible today. Emails can help you keep your company at the forefront of people’s minds, establish thought leadership, and drive sales. It does, however, necessitate content, and content creation can be time-consuming. So, without spending hours developing content, how can marketers like you send out compelling newsletters?
The solution is to put together a curated newsletter. In this post by Arthur, you will get to know what a curated email newsletter is and how to create one that gets results for your company.
It’s Time to Address Email’s Image Problem
We’ve all been in that situation: Your boss or client has just requested that you create an email that is nearly comprised of images. They can say, “I see everyone else doing it.” “Images merely make it easier to keep the design consistent,” your design team would claim. Without coding, we can utilise our companies’ fonts, insert copy on photographs, and more.” Perhaps this is something you believe in as well. Sending image-only (or image-heavy) emails may appear to be a good idea at first sight, but they can lead to a terrible subscriber experience—and eventually harm your brand. Let’s see what John Hendricks has to say about the same here!
Link Building
Link Building Strategies: +100 Ways to Build Links
Creating relevant, high-quality inbound links to a website is still one of the most significant aspects of establishing online authority — and thus organic search visibility. It’s only natural that a website’s authority and relevance are proportional to the number of other highly relevant and authoritative websites that connect to it. Being dubbed an expert on a subject or topic by a group of like-minded peers is, in reality, the definition of authority. It denotes a mutually beneficial partnership in which both parties profit from an increase in mutual authority. Establishing authority and creating relevant, high-quality website links, on the other hand, are becoming increasingly difficult tasks. This post by Erik Emanuelli will show you a hundred ways to earn and build relevant, authoritative backlinks.
