Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Good content marketing ideas will result in loyalty and trust from an audience you want. Once you have that, more good content gives you strong customer relationships, increased profits, and an engaged subscriber base. Text Optimizer is a great tool that uses semantic analysis to better understand your target query and optimize search intent. Read this post by Ann Smarty that talk about some effective content ideas and tools to use.
Content creation and content profiling are the most significant responsibilities for marketers today. Artificial intelligence has reshaped the content marketing landscape. It is all set to speed up the content creation process in each industry, creating effective and easy content marketing strategies. In this post, Mike Kaput talks about the role of AI and its influence on content marketing.
SEO metrics is essential for your website’s success. The most important metrics are Content metrics, Engagement metrics, Technical metrics, Authority metrics and Executive metrics. Content metrics represent how your web pages perform on the SERPs and show you how users interact with your content. Once searchers reach on your site, it’s crucial to know how they interact with the content by Engagement metrics. Read this post by Karin Straehl, which will help to give you some insights about SEO metrics.
SEO is any action that is meant to better optimize or improve your website’s performance in organic search results. SEO’s end goal is to get a website to rank in the top spot on search engines like Google. You need an SEO agency because they will help send the right signals to search engines and push a website up. In this post, Michael Brenner explains the significant reasons why you need to choose an SEO agency in your area.
When done right, SEO can help you improve SERP rankings, drive more sales, and increase targeted traffic to your website. But how do you create a killer SEO strategy that can help you achieve that kind of success? One of the major key pillars relates to the technical aspects of your website. The design and architecture of your website directly affect your website’s organic visibility and performance. It builds a foundation for a robust, optimized online presence. Read this insightful post by Archie that highlights the key pillars of a killer SEO strategy.
Social Media Marketing
Social media management tools can help you with everything from scheduling to automatically sharing old content, creating social media images, analyzing performance, and more. Uniclix app is a great social media management tool that offers a platform for influencers and small businesses to streamline their social media tasks. This offer relevant products and features that manage all the basic functions an influencer or business may need. Read this post by Vincent Otieno to know more about social media management tools.
In today’s times, marketing has changed a lot and businesses must now be quick and responsive to gain consumer loyalty. SocialPilot is great social media automation and analytics tool for small to medium businesses and even large companies. With this social media automation tool, you can expect to enjoy many features such as social media scheduling, calendar management, client management, and more. Read this post to explore more such tools.
Emails are an incredibly powerful marketing source. You need to avoid some ineffective email marketing tactics like failing to follow GDPR guidelines, impersonal subject lines and content, not mobile-friendly, unappealing visual design and not acting on email performance metrics. On the next hand, to master your email marketing practices, you need to personalize your email and greetings, optimize email preview text and more. Read this useful post by Dorissa Saint-Juste to discover more about email marketing best practices.
Many email marketers are now looking for options to improve their email response rate. The most crucial step before sending an email is to figure out when is the best time to reach out to your prospects. The best time of sending the email mostly depends on the trends and niche of that industry. Another is email personalization that helps to boost your success rate. In this post, Claire Mark shares useful email marketing hacks to increase your response rate.
Link building may be a time-consuming process, but it is still one of the best ways to improve Google search rankings. Web traffic is vital for brands and businesses right now as people spend most of the time online due to the global pandemic. Content creation and outreach are the top and most preferred link building methods used by SEO professionals. Read this post by Daniel Martin to know the most effective link building methods for 2021.