Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.

Content Marketing

What is Content Intelligence?

Creating a content marketing strategy that generates influence and an audience is essential to have incredible results. Yet no formula will give you consistent success with your efforts, yet competitive intelligence poses the solution for this problem in 29% of marketers’ strategies today! Read what this blog post written by Flori Needle has to say.

Inbound Marketing Vs. Content Marketing: Everything You Need to Know 

What’s the difference between content marketing and inbound? The two terms seem interchangeable, but there is a distinct distinction. In this article written by Mark Quadros, you’ll learn how they work together to create both customers’ needs while also fulfilling your sales funnel with successful strategies for each one!


Daily SEO Fix: SEO Reporting Basics

You’ve probably heard the saying, “data is king.” This isn’t just a figure of speech; reporting on what you do in search engine optimization (SEO), like analyzing data and learning from it, can help improve your SEO performance! This Daily Fix series, written by Michael Cole, will help you learn how to create clear reports that are customized for any given need.

Understanding Web Spam and How to Avoid It With Smarter SEO Practices

Webspam is a bit of an ambiguous term. With email, we know there’s something nefarious going on—someone wants to steal your passwords or money! Phishing and scams are certainly part of what Google defines as webspam, but it also includes things like over-optimization, which can trick Google’s algorithm into ranking sites falsely high in search engine rankings without any intention from the site owner themselves. This blog post drafted by Phil Frost has everything you need to know about webspam and how to deal with them more smartly!

Automated Testing for SEO Data

The existence of HTML metadata is critical for websites around the web, but there is little or no emphasis placed on automated testing. This oversight can lead to missed opportunities and unhappy customers if you don’t keep up with your SEO game! The problem? Tools like Google’s Structured Data Testing Tool help us test our website’s structural integrity, but what about regressing their data? This article written by Dimitri Harding will help you know how Cypress helps by validating various parts (title tags/descriptions) and JSON-LD Structure.

Social Media

Pre-Holiday Campaigns: Twitter Marketing Checklist for eCommerce Businesses 

The big holiday season is on its way but, is your eCommerce store ready? There is undoubtedly a lot to do but, don’t you worry! This beautiful blog post drafted by Ann Smart has got you covered with the Twitter marketing checklist for those who are looking forward to the festivities in style and excitement!

5 social media strategies to build your brand

Social media is a beast that many companies are trying to tame. It can be overwhelming with the immense amount of platforms, features, and strategies out there. But what if we told you that social media could actually help your business? This blog post drafted by Adam will teach you some simple ways to use social media for your brand’s marketing strategy to build your audience and increase reach.

Email Marketing

10 Ways to Improve Your Email Engagement

The average email inbox has been flooding for years. And, while this remains one of the most effective marketing tools in existence today- with over 200 billion emails sent every single day! -millions pass by unnoticed and unopened on your computer screen or mobile device at any given time. So, what is the way to avoid such a sad fate? Here are 10 brilliant ways to improve your email engagement by Lucy Fuggle. Don’t miss this out if you really want to work for it!

Why Data is Pivotal to Email Marketing

Email marketing is a cost-effective way for businesses to reach their target audience. It’s also an excellent opportunity for marketers to analyze data and make informed decisions about the success of campaigns. The following blog post drafted by Efrat Vulfsons will explore four ways that email marketers can use data for better email results. You’ll learn how to integrate new features, create reports, segment your list, and find influencers within your industry.

Link Building

5 ways to build high-quality backlinks to your website

Building high-quality backlinks are essential if you want to boost your SEO. These hyperlinks come from other websites. Performing hyperlinking will help signal search engines that the people visiting them find what they are looking for on your website, which means it’s worth showing up in their rankings too! So, if you want to build high-quality backlinks? This blog post written by Firoz will take you through five different techniques for making your site more search engine-friendly. So keep reading and find out all there is to know about building great hypertext links!


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.