Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Blog is a crucial part of your company’s website, especially if you invest in content marketing. Your company blog should be compelling, engaging, and shareable for audiences. The primary rule of attracting more traffic to your website is ensuring that it is attractive in the first place. Then, choose a theme that relates best to your content. Read this post by Janice Wald to see more blog examples for businesses.
Visuals make content more attractive to viewers who land on your page. Static visuals focused on a specific data story; users can’t go beyond a single view to explore other stories beyond what’s in front of them. Explainer videos provide viewers with more information in a short amount of time than using only text explanations. In this post, Peter Roesler talks about visual content and how they boost engagement to your website.
There are more than 330 million monthly active Twitter users, according to Statista. Twitter’s hashtags about a product provide insights about how the product or service is, and businesses can learn how people respond to it. Twitter also strengthens the PR relationship a company has with its customers and employees. This Semil Shah post explains how to use Twitter for SEO to grow your business.
If you have a blog, chances are you already understand the importance of business blogging. But do you know how to optimize your blog posts to make them more search engine friendly? Publish in-depth content filled with juicy details because such content seems to rank high on Google. Add as many details as possible to display a complete picture for your readers. Ryan Biddulph shares some beneficial tips on how to optimize blog posts for SEO.
Performing your website’s SEO audit is essential for many reasons, and many don’t know where to start. An SEO audit is a process of identifying problems that could prevent your site from ranking on Google and other search engines. Before you begin working through the audit process, question everything why do we do audits? What is important? In this post, Geoff Kennedy shares informative information about website SEO audits.
Social Media Marketing
Social media users increased from 970 million in 2010 to 3.81 billion in 2020. This shows that social media is a powerful platform to promote your business and showcase special offers or products. Social media provides a great platform for businesses to interact with current and potential customers. A social media strategy helps to make advertising online affordable. Read this post to know how to promote businesses on social media.
54% of social browsers use social media to research products, according to Oberlo. That is an incredibly impressive number that speaks to the sheer impression that social media has on consumers. 90% of people make a purchase from social media they follow, and half of these purchases are made within a week of engaging with the post. Read this post by Amanda DiSilvestro to know the life of a social media post and how it leads to a sale.
The email marketing platform you pick for your business will determine a lot of things. Find the right marketing platform that suits your needs; look at your business model and how you intend to do your campaigns first. It’s essential to understand what you want to get out of your email marketing, your goals, and how you plan to promote the newsletter before making a selection. In this post, Efrat Vulfsons will tell you how to choose an email marketing platform that is right for your business.
E-commerce email marketing isn’t about the right strategy; it’s about the proper sequencing. You need to use the right software and a sound strategy to make email marketing work for your E-commerce. Choose an email marketing service that helps to build a robust subscriber base. Read this Rachelle Gordon post that shares everything about e-commerce email marketing.
Many website owners would want to follow all the ranking factors when it comes to getting a higher ranking. But you just need to focus on a few of these factors. Google Core Web Vitals are the latest user-centered ranking factors by Google. Next is high-quality content, which has always been a top priority to search engines. Google pays special attention to your content quality. Read this post by Michael Dowson to know more about ranking factors that matter to Google for 2021.