Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
In the digital age we live in, content marketing is crucial. But how do you market your business or create new material when it seems like no one has time to read anything? With so many businesses adopting AI tools into their marketing strategies, you may be wondering what resources are out there that can help make your digital content strategy even stronger with an AI twist. Read this post to know some of the best AI & machine learning content marketing tools.
Content provides a great way to hook customers and keep them engaged with your company as they go through the various stages of their journey. To do this, you want content that speaks directly to each stage: Acquisition, Awareness, Activation/Engagement, Retention. The type of content will vary depending on where in that customer’s life cycle he/she is at, but some general principles include relevant messaging across channels that help drive retention by providing utility or value. This post by John Jantsch discusses how to create content for every stage of the consumer journey.
SEO is one of the most common fears business owners have when starting out. It is not uncommon to be unsure about how much time and money goes into SEO and whether it will work for your company or just end up being a waste of resources. It takes time and effort before seeing any improvement in site traffic or revenue; this can make long-term commitment difficult when other priorities arise. This post by Seth Price talks about some common fears business owners have about SEO.
The post-pandemic world has been characterized by a new currency: trust. It is possible to find information on just about anything in the Internet age – and that’s good news for SEO professionals. According to an Edelman 12-market survey, 62% of people feel their country needs help from brands, and 55% feel that the response by brands is more efficient than government responses. Read this post by Sophie McKay to gain some more insights about this useful post.
One of the most common mistakes people make when posting paid ads is thinking that they will not affect SEO. That’s a misconception – your posts can still be indexed by search engines, and if these are on web pages with less-than-ideal content or design, you could hurt your rankings as opposed to helping them. Making sure you have enough content on your site that is useful to the viewer or reader will help with reducing any obnoxious ads and ensure they are not overpowering. Read this useful post by Peter Roesler to ensure your paid ads don’t hurt your SEO.
Social Media Marketing
Testing is a great way to get results you can measure, but how do you find the best test ideas? With so many people on social media, it’s important to know how everything works to get results. To create a successful conversion campaign on Instagram, you should begin by prioritizing your objective. Your target audience will be more likely to convert when they identify with your product or service goal. This post by Anne Popolizio tells you how to test your way to better Instagram ads.
Social media is a wild and unpredictable beast. Brands are waking up to the reality that they have an audience of followers who can determine their next move with just one tweet or post, leading many companies into trial-by-social media when faced with any crisis situation. Create a plan to revise any outdated content. Create new, relevant material and update the copy on your site accordingly. Read this post by Clarissa Harris that shares some helpful steps to avoid a trial by social media.
Email marketing is one of the most effective ways to reach your target audience. The question becomes, how do you get more subscribers? Several tactics can help. Use personalized subject lines with subscriber names and interests. Personalized subject line campaigns create an instant connection between sender and receiver by using personal content like titles or quotes from favorite movies. This post by Stewart Hillhouse shares ideas on email marketing tactics that can convert subscribers into customers.
A lot of data is used to create marketing campaigns today. For example, an email campaign requires a list of emails and the best delivery time. Running your business on inaccurate data can lead to problems. Perhaps you’ll target the wrong audience or make decisions based on incorrect information. This post by Nahla Davies shares five reasons why you should prioritize data quality in your email marketing.
Link building has been a crucial element of SEO for years, and it’s important to understand what types are available. A dofollow link is an influential endorsement given by one website to another. It allows the origin site’s credibility and authority to be passed along with their visitor traffic. The nofollow link is a type of hyperlink that provides the reader with information without actively endorsing it. This post by Sofia shares the advantages and types of link building.