Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
When you start a business, a lot goes on your mind, like keeping track of revenue and expenses, producing your goods and services, and getting the word out about what you offer. The best way to do that is content marketing. So first of all, define your organization’s content marketing goals for the year, or the quarter, ahead. In this post, Molly Ploe talks about content marketing for startups.
The marketing industry is constantly evolving, and the future of your business will depend on if you can evolve with it or not. But it’s essential to remember that content marketing isn’t about creating and distributing good content; it’s about having a strategic approach that will attract and engage a defined audience. The best way to accomplish this is to list the goals you must achieve and identify how your strategy can help you achieve these goals. Read this post by David McCarthy that discusses content marketing.
Before you begin with your SEO clean-up, get an overview of your website. Then, inspect your website with a site audit to evaluate how your website looks through the eyes of a search engine. With Moz Pro, you can conduct site audits to know technical SEO issues and crawl issues and recommend ways to improve issues. This John Allen post shares some steps to execute an efficient SEO clean-up strategy.
There are many SEO chrome extensions available, out of which marketers use some. For example, Facebook Pixel Finder helps you validate your Facebook pixel implementation, and it’s a marketer favorite. In addition, the BuzzSumo Chrome Extension is a nifty plugin that gives you access to content performance insight when browse, so you can research on the go. Read this post by Louise Linehan to know more about 30+ marketing & SEO chrome extensions that marketers are using.
For years, digital marketing experts have cautioned businesses against changing their site URLs for the sake of boosting their SEO rankings. First, when you may want to switch from HTTP to HTTPS to secure your site visitors’ privacy. Next, when you may want to optimize your URL paths for SEO and easier navigation. Read this post by Sean Si to know how changing URLs can affect your SEO.
Social Media Marketing
Running a social media contest is a great opportunity to amplify your brand, products, and services. A social media contest is one of the few effective ways to boost your brand name online with a minimal promotional budget. Social media contests also help brands increase customer loyalty, showcase products and services, drive traffic, and get more leads. In this post, you will learn about social media contests.
Social media and influencer marketing both have significantly impacted the work of B2B marketers. But both have changed B2B marketing in profound, evolving, and still not completely understood ways. Read this post by Tom Pick to know how social media and influencers have radically changed B2B marketing.
Email localization is the method of adapting content in your email marketing campaign(s) to make it more relevant to readers who stay in different countries and speak other languages. Optimizing email strategy for a global audience is essential for businesses to be successful. The audience is more likely to be engaged with a marketing Campaign when your content is tailored and customized according to their needs. Read this informative post that tells how to localize a global email marketing campaign.
According to the previously cited report, direct mail has the highest effectiveness rating among all channels for reaching the C-suite. It succeeds at reaching that high-standing demographic because it breaks through the digital clutter. Events are also highly effective mediums for starting and building relationships with the C-suite. In this post, Nick Runyon talks about best practices for reaching and marketing to the c-suite audience.
EDU backlinks are highly in demand among SEO professionals for one significant reason. They pack a strong punch when it comes to boosting your page authority and site’s domain. The more EDU backlinks you get, the higher trust you will gain from Google, which leads to better authority, and rankings in your niche. Read this post by Craig Campbell to learn more about EDU backlinks.