Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
As a business owner, you know the importance of content marketing. But have you considered your specific goals for your content marketing strategy? Sarah Jane Burt has outlined six goals that make sense for any business looking to boost its brand and increase its customer base. From driving website traffic to building brand authority, there are a variety of goals to choose from. By setting clear goals and regularly measuring and adjusting your strategy, you can ensure that your content marketing efforts are effective and aligned with your business’s overall goals.
In today’s ever-evolving world of marketing, there are a variety of different strategies and techniques that companies can use to get their message out there. Content marketing and brand journalism are two of the most popular and effective methods. While these two approaches may sound similar, they have some key differences that are important to understand. That’s why we suggest checking out the post by Karstine Sanchez, which dives deep into the similarities and differences between these two strategies and provides some valuable insights into how to choose the right approach for your business.
In today’s digital age, it’s common knowledge that more than having a website for your business is required. You also need to ensure that it’s reaching your target audience, and one way to do that effectively is through search engine optimization (SEO). While the concept of SEO may seem daunting, a great resource to get started is by checking out the post by Linchpin SEO on How to Create an SEO Flywheel to Snowball Organic Traffic. This post breaks down the process into manageable steps and provides actionable tips on creating a strategy that will help drive organic traffic to your website.
In today’s digital age, the importance of mobile SEO cannot be overstated. With more and more people relying on smartphones for everything from shopping to entertainment, businesses must ensure that their websites are optimized for mobile devices. That’s why it’s worth checking out IndraStra Global’s post on the ascendancy of mobile SEO. The post delves into the latest trends and techniques that can help boost a website’s mobile ranking.
In the ever-evolving digital landscape, businesses constantly seek to stand out and attract their target audience. Two popular approaches are ChatGPT and traditional SEO. But which one is right for your business? In his post, Aleh Barysevich delves into the differences and benefits of each method, ultimately providing insight on how to make the best decision.
Instagram is a platform that has completely revolutionized how we consume and share content. However, keeping up and ensuring that the right people see your content can be challenging with the ever-changing algorithm. Ann Gynn has provided some invaluable strategies for success on Instagram, including some fantastic B2B examples. Whether you’re a small business owner or an aspiring influencer, these tips will give you a competitive edge and help you stand out. So check out Ann Gynn’s post and start outsmarting the Instagram algorithm today.
As a social media manager, crafting the perfect post can be time-consuming, frustrating, and sometimes overwhelming. With the advancement of technology, AI-powered writing tools are now available to help make our lives easier. In his recent post, Florian Völkel highlights the best AI writing tools for social media managers to make the process of content creation not only quicker but also more effective. Utilizing these tools can help with tasks like generating captions, headlines, and even full-length posts. With these AI-powered writing tools, social media managers can focus on engaging with their followers while letting the technology do the heavy lifting.
Email marketing has become a crucial aspect of modern business. And if you are an online retailer, you know the pain of abandoned shopping carts all too well. But fear not; there is a way to address this issue and turn lost sales into happy customers. Gracie Opulanza’s post delves into how email marketing can be used to tackle this challenge head-on. By targeting customers who have left items in their carts with personalized and timely emails, you can remind them of their abandoned orders and even offer incentives to entice them to complete the purchase.
Email marketing has been a tried and true channel for marketers to engage with customers for years – after all, it’s cost-effective and has a wide reach. However, as customers’ inboxes become inundated with marketing emails, it’s important to stand out. That’s where AI comes in. You can use AI to analyze your customers’ behavior and preferences to deliver personalized, relevant content that captures their attention. This convergence of AI and email marketing is transforming the marketing function, allowing marketers to create novel campaigns with clear value propositions, all while staying true to their brand’s identity and voice. To learn more about the power of AI in email marketing, look at Beki Fuller’s post.
In today’s online world, it’s no secret that building links to your website can be the difference between a thriving online presence and getting lost in the vast sea of the internet. But with so many methods, how do you know which ones will work? Venchito Tampon has done the research for you and shared 9 powerful image link-building strategies that have been proven to be effective. From creating custom images for outreach to leveraging the power of social media, this post covers all the bases for building strong links through images. Why not give it a read and start implementing these strategies today?