Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
The content marketing checklist is designed for digital content creators and marketing teams. It shares valuable content strategy, what type of content your audience looking for by identifying the key areas your brand cares about. From an in-house team that can produce quality and creative content that can stand out. Read this informative post by Joe Lazauskas to know the steps you can take to make content marketing checklist work for you.
Before you create any content, determine the objectives of your overall content marketing strategy. It should have a purpose and a clear goal, for example, driving traffic to your website. Identify the appropriate platform by knowing which characteristics can help to define your target audience. Read this post by Grant White to know the questions you need to ask before embarking on the content marketing plan.
White Hat SEO is essential for your site to gain success. It offers a more personal experience that is sure to increase your visitors. So, it’s necessary to produce relevant and valuable content to get the attention of the audience. Create the ultimate user experience by providing authentic information as it is an integral part of White Hat SEO. Read this informative post by Marc Berman to know how you can use White Hat SEO tricks to double your website traffic.
Do you want to increase your SEO Traffic but don’t know how? First and foremost, you need to sign up for Google Search Console, Google Analytics, and Thomas WebTrax to identify the visitors. Then, create an SEO report that shows crucial stats like a number of users, engagement rates and page views. Use keywords that are specific to provide readers with important information related to your website. In this post, Ally Esguerra shares significant tips on how you can increase your SEO Traffic.
In today’s age, link building has grown into professional practice. To improve your SEO through smart link building, you need to create compelling, unique, high-quality content that people will naturally want to refer and link to. You have to spread the word to a wider audience before you can expect anyone to find your content and link to it. In this insightful post, Matthew Woodward highlights some essential steps to improve SEO by smart link building.
Social Media Marketing
Integrating email marketing with your Social Media efforts can be used as a stand-alone strategy in your business. Based on the information you obtain about your visitors from the social media page, connect with them in a friendly and amicable way. Also, get the email addresses of all your followers on social media because an email has a higher customer lifetime value than social media platforms. Read this post by Alice Jackson to know about the steps you can take to integrate email marketing into your social media marketing strategy.
One of the essential requirements to develop a strong social media content strategy is to know about who is your target audience? Then, look at the demographics of your audience, including their interests, fears, needs, and behaviors. Once you get a good idea about your audience, you have to identify key goals for your social media content efforts. In this post, Alyse Falk highlights some key qualities of a strong Social Media content strategy.
Inbound marketing is a subset of online marketing used to improve a site’s ranking on Google and other prominent search engines. You can drive the maximum revenue through email marketing by creating an attractive email template design. With email campaigns, you can stay in touch with prospects to become a trusted resource, and eventually, their first choice when they are ready to buy. In this post, Kevin George explains how to harness the power of Inbound Email Marketing.
Video email marketing can bring an advantage to your business as it is the best way to communicate. You can use BombBomb video email tool as it will allow you to embed the video in the email. Try to make a short video and add a moving image or a GIF in the email with a personalized message. The key advantage of sending video emails is that it holds the viewers’ attention and engages them. In this post, Todd Jones talks about how you can use video email marketing to create an unfair advantage for your business.
Link building is one of the essential elements of an SEO campaign. You can place a link in the main body of the content to get more visibility. Create an eye-catching, compelling and relevant content along with visuals that are a significant contributor in building strong and quality links. Build your content based on research data that should have interesting information. This type of content helps the links to build up quickly and convert most traffic. Read this informative post to know the ways you can adopt for building quality links.