Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
The best way to do content marketing is to create content that people can understand. You must align your content marketing strategy with their problems and needs. For that, you need to develop informative and appropriate content that will be their primary resource. Read this informative post by Joe Lazauskas to know about three data driven content strategy solutions.
During this pandemic, every business, industry and organization is struggling to find out the way to “new normal.” You need to create meaningful content that will boost the value and quantity of your content. So, you need to take a closer look at what you have and what you can do to make it as effective as possible. Read this Post by Lee Frederiksen to know various methods for creating a robust content marketing program for the new normal.
One of the significant benefits of topic clusters is that it helps the search engine to find your pillar content and covers the main subject of the corresponding topic. It helps to identify all the content pieces you should have on your blog, especially those around your main keyword or pillar pages. Another effective approach is that it has the potential to reduce bounce rates because visitors can find relevant and related content on your blog. This means that people will stick to your site, thus boosting your ranking organically. Read this informative post by Kevin Payne to know how to use topic clusters that will boost your SEO Content Marketing Strategy.
Nowadays, businesses are finding it hard to get the perfect SEO strategy that will help them in generating high-quality leads. For this, the first thing you need is to develop an SEO content strategy to identify the key of your organic competitors and gather keyword data through Ahrefs tool. This strategy involves planning stage, decision stage and the setup stage. Read this interesting post by Ann Smarty to know some strategies that can help you to generate high-quality leads.
The bitter truth is that, if you do not produce an optimum quality of content, Google will not index it. So, you have to earn your place in Google’s index by creating relevant content for your website. However, rendering is also important to see and understand your website’s content and layout as without rendering your content doesn’t exist online. Read this post by Bartosz Góralewicz to know some more ways of rendering SEO manifesto.
Social Media Marketing
Social media content calendar helps to keep your social media marketing plan on track. It helps you plan out your content and schedule ahead of time using a system. You can create your themed days and color-code each content type so you can easily differentiate them on the calendar. Add a column to the left of the spreadsheet to highlight weekly or monthly content themes. Read this post by Scott Langdon to know how to create a social media content calendar.
When you choose the right social media platform for your small business that means it can effectively boost your business. There are many platforms, such as Facebook, YouTube, Pinterest, LinkedIn, Twitter, and each of them has their own roles and advantages. So, you have to look for the one that is appropriate and will meet your specific goals. Read this post to know which social media platform is right for your business.
When it comes to email marketing, there is more than one way to measure success. So, to be successful with email marketing, your messages should contain five key elements that are power, personalization, description, trust, and persuasion. Once you understand these key elements of successful email marketing messages, you’ll be able to write compelling copy that drives people to complete your call to action. Read this post by Susan Gunelius to know some critical elements of writing successful email marketing messages.
Email marketing is about building a long-term relationship with your subscribers that will help to boost your revenue. To create an email marketing campaign, you should know about the different types of email that you can send to your subscribers. You can send an offer related email that will help you to grab the attention of many subscribers. Read this informative post to know more about the different types of email.
Link building helps to generate traffic to your site directly. To make it work for you, upload training videos and text materials that can be download for free from your site. Also, keep an eye on changes in ranking algorithms and adjusts the strategy accordingly. However, you can also hire an experienced and dedicated link building specialist that will help to raise your lead base fast. Read this post to know some essential metrics that can work for your link building strategy.