Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Measuring content marketing effectiveness can be as simple or as complicated as you make it. To make your content relevant, determine which type of content you need to create, but before you create any marketing strategy, you need to know your audience. From topic selection to your final edits, your audience plays a significant role in the way you present information. Read this post by Sheilamary Koch that highlights some meaningful ways on how to stay on track with your content marketing.
Content has the power to convert buyers into lifelong customers if your efforts are thorough. Determine what will play well with your audience and how the content is fit for your respective audience. Build your content strategy based on your audience wants and needs, which will help to deliver the best results. Check out this post by Stefanie Flaxman to know some tips about content marketing.
COVID-19 is affecting each industry differently, and every SEO’s mind right now is – How is the Coronavirus impacting SEO metrics? People are searching online more than they ever have before. That’s because the COVID-19 pandemic changed not only consumer buying behaviors but search behaviors as well. Use search data to understand search and audience intent, and social data to analyze audience demographics and sentiment. Read this informative post by Navneet Kaushal that shares some useful tips to help digital marketers during COVID -19.
The images on your website represent a better way to drive organic search traffic. Often overlooked but images are equally important as optimizing your webpage text. Images represent another path outside of regular web search for your audience to find your site and discover your content. Choose images that are helpful to the overall theme of the page. In this insightful post, Hannah Butler highlights some essential tips on how to increase image search traffic.
Keywords are a critical part of any SEO strategy. SEO isn’t just about showing up in search results — it’s about showing up in search results for the keywords that your target audience is searching. Your keywords determine not only the amount of traffic your site can attract but also the quality of that traffic. Read this post by Jill Kocher Brown to know how to target high-demand keywords.
Social Media Marketing
Artificial intelligence holds the potential to transform how brands create and manage social media marketing. It enables social media marketers to get closer to their audience and understand their preferences. This helps them target their ads in a better way as well as create content in a better way. In this post, Mark Quadros talks about the role of Artificial Intelligence in social media marketing.
One of the essential elements of managing social media profiles is picking the right platform and the right tools. All you have to do is add your content, select the time you’d like to publish, and schedule. With the Buffer app, you can manage all your social media profiles by logging in to a single Buffer account. Read this post by Elizabeth Barletta that explains some ways which can help you to manage your company social media profiles without agency.
Confirmation emails are the messages send to welcome a user after they have signed up for a service. To make a confirmation newsletter reach its goals, and bring actual benefits to the business, you have to reassure the customer that everything is fine with his or her transaction. Delight them with the content and set the right expectations to encourage them to open the follow-up email. Read this post by Nataly Birch to know more about confirmation emails.
Are you looking for proven ways to grow your email list subscribers? For faster growth, you need to clearly communicate the value and offer you are giving to your users. Build a separate landing page on your existing website so you can track the number of leads more accurately using your Facebook pixel. In this post, Laura Moore talks about how to grow your email list with Facebook ads.
Posts backed up with original research and data are the one that earns the most backlinks as compared to others. You can get strong backlinks for a post if you tell a story about how those stats impact your readers. Try to provide your valuable takeaways that readers can share with others. Create data that is easy to consume and interests your readers. Check out this post by Pamela Bump that explains about the types of blogs that earn the most backlinks.