Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
A good marketing strategy should have three key pillars: Why, Who and How. Why – the goals, reasons for content vs. other options, and who’s involved. Who – what kind of audience to serve through your efforts and how they follow a customer journey? How – why this is unique from anything else out there? In order to have an effective content strategy, you need a balance between your business goals and the needs of those who will be consuming that information. See what Jodi Harris has shared in her post.
Content marketing isn’t as easy as it looks, and there’s a common mistake that people tend to make. They think they can just create content to create more content without really thinking about how they want to communicate with their audience through written words or video clips. For example, if you prefer writing over speaking- perhaps a blog would be a good place to start. Read this interesting post by Nina Dafe to know some common content marketing mistakes and avoid them.
There are many things that businesses can do to make it easier for people in their community to find them. If your business is physically located near customers who need help, then running a profitable venture will likely depend on local SEO. Allow yourself thirty minutes to read through The Guidelines for Representing Your Business on Google, taking special note of any guidelines that specifically call out the model you’ve identified as describing your business. In this post, Miriam Ellis shared everything you need to know about local SEO.
A way to improve search engine optimization is by using keyword mapping. Identifying the keywords that customers use when searching for products or services can help you match your website structure with customer queries and improve strategies overall. Keyword mapping works by comparing the volume of queries on specific questions and interests to the volume of broad keyword terms. Read what Pierre DeBois has said in his post to learn more about this topic.
Google is always making updates to its algorithm to make the search engine results more relevant and helpful. Every year, it seems like they introduce a new update that will help you improve your SEO best practices, rankings, and understanding of why certain performance shifts are happening. Google algorithm updates of 2021 include Passage ranking, About this result, Product reviews, MUM, Link spam, Mobile-first indexing, Page experience, and Page titles. Read this post by Joseph Chukwube, which provides tips on optimizing your content according to these updates.
Social media marketing
When you are trying to protect your brand on social media, it’s best not to spam people with offers they’re likely never to use. Don’t push brands or products onto the people who want them because this could land you in trouble. Remove or disable the Facebook and Twitter buttons from your profile page. This is one of the simplest things you can do to protect your brand. Here are seven tips shared by Doug Brown on how to protect your brand on social media.
Social media is essential in today’s business world. Not only does it allow businesses a wider audience, but it also gives them the opportunity to use social sharing buttons and hashtags on their site for additional exposure. In order to get more out of your marketing strategy, you need an effective way of integrating MMS marketing into this channel regularly so that customers can see what you’re up to. If you’re ready to enhance your social media campaigns with MMS marketing, read this post.
The long fight against Covid-19 has changed the nature of email marketing. The pandemic caused people to make purchases and business exchanges online, so there was a lot more email volume. Segment your users at the beginning when they first purchase or subscribe to your newsletter (or use an existing segmentation). Then you can provide them with even better experiences by understanding their specific needs going forward. Read what ROTEM GAL has to say about this useful topic.
Personalization is one of the most important aspects of any email marketing campaign. Sending relevant content that anticipates your subscribers’ needs can help establish trust, increase conversions and generate long-term results for your business. Sending generic emails to clients and leads wastes their time. To avoid this, you need to focus on certain variables when sending email messages. Keep reading this useful post for more tips to help you make the most of your email marketing efforts.
When it comes to promoting your business, one of the best ways is by submitting for local awards. This gives you a free link on an award site and shows off that you’re in this area to search engines. Not only will winning give you added publicity, but it may even bring SEO benefits as well. One of the most coveted links in link building is university or government website links. Universities and governments often want to showcase local businesses, so there is a good chance they will be open to partnering with yours. Read this post by Samuel Shepherd that highlights nine local link-building strategies to exploit today.