Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.

Content Marketing

5 Ways to Balance SEO and Content Synergy in 2023

As organizations develop innovative content strategies that increase traffic, leads, and conversions while also expanding their brands across various markets, distribution channels, and platforms, content marketing has experienced enormous development.

Search engine optimization is one of the main tenets of developing a content marketing plan for the future (SEO). SEO is essential to a content marketing plan because it makes your content more visible by making it easier for users to locate it on search engines.

Here, Connor Cohen |examines the significance of SEO, how to include it in your content strategy, and our top five suggestions for developing a successful SEO plan for 2023.

Inbound Marketing Content Types You Should Be Creating

Content.Content. content. Every marketer thinks about it, but what should we be producing when it comes down to it? You understand the need for content. And you’ve even assembled a team to make things happen, but do you know what kinds of content will be most appealing to your audience as they move through your customer journey when it’s time to launch? Let; ‘s have a look at this post by Ritesh and get to know more about it.


The Only 2 Free SEO Audit Tools You Need

Finding chances to enhance a site’s search performance is the goal of an SEO audit. You need to check in several locations, such as content, linkages, technical issues, and more, to find all of these opportunities. Google Search Console and Ahrefs Webmaster Tools are made for this purpose. You can perform a thorough SEO audit without spending a dime on tools if you use both of them for the tasks at which they are great. Let’s quickly review each of them in this post by Mateusz Makosiewicz.

SEO Tips for Developers

SEO (search engine optimization) is crucial for your internet marketing approach. It involves the process of making your website and content as search-engine-friendly as possible. One of the quickest ways to increase traffic to your website and conversions is to achieve top positions in the search engine results pages (SERPs). The top 10 suggestions to improve your SEO and expand your website are included in this post by Edan Ben-Atar. So, let’s get started!

Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush’s VP of Brand Marketing

Consistent testing and iteration are necessary to develop an effective SEO strategy. You can eventually determine which components of your approach are effective and which are not by looking at particular metrics.

The right SEO indicators, however, can take time to identify. What metrics should you focus on if you want to assess the performance of your SEO? or organic traffic accurately? Leads? Keyword positions? Conversions?

Caroline Forsey spoke with Olga Andrienko, VP of Brand Marketing at Semrush, about the SEO KPIs she believes executives should focus on in 2023. Let’s have a look at what they discussed.

Social Media

32 Predictions for Social Media Marketing in 2023

Another year is coming to an end, and it has been a turbulent one for the major social networks. While TikTok and Meta both continued their slow declines, Twitter is currently going through a chaotic management change that might result in anything happening at the platform.

With everything going on, making predictions about what might happen next is challenging, but we’ll try with our 2023 forecasts for each of the big social applications. So, let’s have a look at these 32 predictions by Andrew Hutchinson and learn more.

Who Killed the Social Media Ad Boom?

Social media advertising’s ten-year period of explosive expansion has abruptly ended. Who destroyed the boom? Mark Zuckerberg, the creator of meta, and Sundar Pichai, the CEO of Alphabet, used earnings calls this week to highlight the obvious storm clouds rising over the global economy as the blame game began in Silicon Valley. The most obvious indications of weakness, though, have been on social networking websites. So who’re the suspects in the clobbering of social media? Let’s have a look at this post by Alex Barker, Alistair Gray, and Tim Bradshaw.

Email Marketing

Is Email Marketing Dead in 2023?

The world of digital marketing can be challenging. Trends come and go, software ages, hacks, and suggestions stop working, and search engine and social media algorithms are always changing. It might actually be a minefield! But do you think that Email Marketing is one of the tactics that is dead too in the coming year? Let’s have a look at this post by TRUE LOGIC and learn more about it.

Why Email Marketing is Important for Your Business

Email marketing is the most popular strategy for communicating with clients and growing your brand. Additionally, it works well for boosting client retention, bringing in relevant traffic to your website, and generating purchases. However, how can you know if email marketing is the ideal tactic for your business? This post by JAMES SCOTT will provide a solution to that query as well as a thorough explanation of some of the advantages of email marketing.

Link Building

Are Lost Backlinks Gone for Good?

You can “lose” a backlink, and the reason for the same varies from method to method, which can result in it completely being removed from your backlink profile. Are these broken backlinks permanently lost? Or is there a way to get them back? Let’s have a look at this post by Timothy Carter and get to know more about it.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.