Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Agile storytelling develops a set of storytelling skills, techniques, and approaches that can be applied, at the moment that might be relevant to the client. Storytelling is a powerful tool for creating a connection between brands and prospects. It is about sharing the context—explaining different aspects of the same information through different perspectives, such as the customer’s point of view or various internal department needs. Read this post by Michael Brito that tells about agile storytelling.
Content marketing is about making a strong connection with your audience and building relationships. Based on your business objectives and the prospect’s needs, decide which content format is most effective. This can help you drive traffic, reach more people and build a brand. In this post, Evan Jensen shares some magnetic moves to attract readers.
The customer experience (CX) is what sets you apart from the competition in the market. While SEO plays a pivotal role in making the customer aware of your brand and a long-term strategy to gain the right positions for web pages in search results. A customer tends to gravitate towards fast-working, efficiently designed websites, and search engine that gives top ranking spots to high-performing websites. Read this post by Chalmers Brown to know how SEO plays into your CX.
SWOT analysis involves an audit of Strengths, Weaknesses, Opportunities, and Threats of a business. Conducting a SWOT analysis is the right way to define the key characteristics of your business. It is an analytical technique used to identify how closely a business performs in alignment with its business goals and benchmarks. In this post, Dallin Porter highlights key points on conducting an SEO SWOT analysis for your small business.
The Google Core Web Vitals announces that the industry has few months left to prepare before these metrics become a ranking factor. Core Web Vitals are designed to measure how users experience the speed, visual stability and responsiveness of a page. By comparing different distribution platforms, you can go a long way in maximizing your SEO results. Read this post by Adriaan Brits to know core web vitals and other trends.
Social Media Marketing
Every content marketing strategy defines your social media marketing strategy. Assess your social channel against your business goals and prospects needs. Develop this evaluation into an actionable plan, so your team members will know where, when, and what they need to post on each channel. This post is written by Jodi Harris, telling how you can take control of your social media success with the suggested plan.
Over the years, social media platforms have become a source for customers to directly reach out to brands. According to Statista, 4.41 billion people will use social media by 2025. For customer care, it is an effective channel as it is so immediate and accessible. Around 76% of people who message a business on a social media platform do so mainly for customer service or support. In this insightful post by Adam, you will know about the best ways to extend customer support using social media.
Building an effective email marketing strategy can be tough. Every word counts when you write marketing emails. You should Opt-in email lists that result in higher conversion rates as your list targets only those who have shown an interest in your brand’s products and services. It’s a good idea to create your own Opt-in list organically, which is a much more effective email marketing strategy and will also result in much better results. Read this post by Jeremy McGilvrey that shares some important ways for building a fool-proof email marketing strategy.
Are you looking for alternatives to constant contact? Tons of people want email marketing software to manage email deliverability, surveys, and social media integration. Postr, GetResponse, Campaign Monitor, AWeber, and Drip are the most popular alternatives and competitors to constant contact. Read this informative post by Alejandro Brega to know more about the constant contact alternatives in depth.
If you want to grow your search presence, visibility and authority, you need a link building. It can give you an edge over your competitors and provide your pages more visibility to search engines. When developing a link building strategy, you should consider website relevancy, website authority, the website traffic and more. In this post, Brody Dorland highlights some ways for building high authority with content.