Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Are you looking to generate more traffic for your content? Driving traffic towards your content requires planning, creating, promoting, measuring, and optimizing. So, before you plan, think where and how you’ll get people to the specific content. Create content that can meet the information needs of people and seek what kind of content they look for. You can also increase traffic by linking one post to another on your site through internal linking. Read this informative post by Kim Moutsos to know how to get more traffic to your content.
COVID-19 has become the global pandemic; it will not let run anything as it was before. It has tremendously affected the marketing process of businesses. So, keeping this in mind, you can optimize brand strategies by investing in various SEO tactics. Build customer relationship by creating genuine and relevant content so that you can gain your audience trust. Discover your audience needs and interests in order to create valuable content for them. Read this post by Skyword Staff to know the different steps you need to take for content marketing after the coronavirus.
Every SEO pro should know the essential copywriting tools to make content more effective and productive. You can use Grammarly to make sure your content is cleaned up and doesn’t have any grammar and spelling error. Another is Hemingway, it can make help you to write precise and bold content. If you want to keep your audience engaged with your content, use Bucket Bridge. Read this informative post by Anthony DeSordi to know more copywriting tools that every SEO pro needs.
SEO becomes the “voice of the consumer” for all sizes of business to enhance the visibility of their valuable data. It gives insight to marketers in terms of understanding intent, behavioral, and buying patterns of different consumers. Identify the brand’s share of voice that can help the marketers to reach the target audience. At a time where so much content is created, make sure the content you produce is of quality. In this post, Ralph Paglia explains some SEO steps you can take to prepare for new marketing normal.
Social media is a potent SEO tool that directly impacts on your website ranking. First, you need to identify the right channel to create content for your targeted audience. Fill out your social media profiles completely to get more traffic and valuable link on your site. Deliver quality content on your page consistently and try to insert right keywords into it. In this insightful post, you will get to know various social media techniques that can improve your SEO.
Social Media Marketing
During COVID-19, the power of social media translation has become even more critical to build audience engagement with your brand who does not know your language. If your audience is not able to understand your language, how will you showcase your product and services? For this reason, it’s essential to do business in new ways where companies can maximize the way to connect with potential customers. So, find a proficient translator who offers the language that can meet your translation need. Read this post by Dougbrown to know some steps you can take to handle social media translation.
Every marketer should be aware of social media tools and their impact on business performance. If you look on the internet, you will find plenty of tools, but it’s crucial to know the use of each tool that can fit in your social media marketing strategy easily. With the help of these tools such as TouchRetouch, Later, IFTTT, LastPass, you can enhance your social media. Also, help you to generalize and to schedule the tricks of the trade. In this post, you will know some tools to keep your social media marketing organized and efficient.
When it comes to crafting consistently high- converting emails, you should know how to do it effectively. If you want to generate result from emails, consider to include the right subject line that can engage the reader. It should deliver a sense of curiosity, relevant, personalize to the recipient. Write the most vital information in the intro that can hook the reader and make them read more. Focus on writing and styling structure that can keep eyes moving to your email content. In this post, Larry Alton explains some useful tips for high-converting emails.
According to some marketers, 59% of email is their most significant source of ROI, and 93% use it as a vital channel for content distribution. There are so many email template builders available that can help you to create email templates. Few of them are HubSpot, MailChimp, BEE Free and Mosaico. They can save your long-term time by creating a library of email templates and allow you to choose and edit templates for new emails quickly. In this post, Jayson DeMers shares some best email template builders which you can use in your email marketing campaigns.
Link building is one of the essential ingredients of SEO that can help your business to survive in the current pandemic situation. At this time, when most of the companies shut down their premises, they realize the importance of digital marketing. One of the best ways to optimize your marketing expense today is by focusing on link building strategy. It will help you to maintain your brand relevance to your consumers online. Read this informative post by Claudia Cruz to know the tips and tricks you can use for your business to building link building strategies.