Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Many people could benefit from using a conversational writing style when trying to appeal to an audience. A conversational content seems to be more fluid and can convey just about any message to your audience. In order to have a better conversational content style, you will need to study a few user-friendly conversational content tips. Read this post by Darek Black to know more tips on conversational content.
Increasing your brand awareness doesn’t happen overnight, but it’s an important goal to keep in mind for any business. One of the best ways to achieve this is with content marketing. No matter what kind of business you are running, content marketing works if it is relevant, regular, omnichannel and brings value. In this post, Robert Malcolm talks about the effectiveness of content marketing.
According to Ben Hirons, by “doing SEO,” you pay someone to make you look good in Google’s vision. You focus on the essential part of your business, your marketing and pay someone to sort it out for you. Major tasks are done in the hope that Google will see you as the superior expert over competitors. He says when you “do SEO,” you aren’t showing how you are an expert in your field or answering questions; your target audience is asking or being a thought leader. Read this informative post by Entrepreneurs’ Organization to know why you should stop spending unnecessary time and money doing SEO.
An SEO audit sound similar to taking your vehicle to get an oil change. As you know, constant oil changes can be one of the most significant ways to extend the life of your vehicle. An SEO audit needs to be performed regularly for the long-term success of your website’s performance. With the right tools and process, it can be done regularly on a tight budget. This post is written by Paul Thornton that will tell you how to conduct an SEO Audit for your business website on a budget.
One of the crucial first steps in any local SEO strategy is to claim and verify your local business’ Google My Business listing. Getting on Google My Business can high up your chances of showing up in Google’s Local Pack, Google Maps, Local Finder, and organic rankings in general. There are several questions Google wants you to fill to complete your Google My Business (GMB) profile. When done, your listing will have valuable basic data that will make it easy for customers to find more information about your company. In this post, John Jantsch interviews Sherry Bonelli to better understand Google My Business listing.
Social Media Marketing
Social media is a key marketing channel since its conception and has increasingly played a role in how people shop. It’s a one-stop-shop for people to find and buy products, a fully streamlined sales funnel that takes buyers from inspiration to purchase in seconds. Right now, the global social commerce market is estimated at $89.4 billion and likely to reach $604.5 billion by 2027. Read this post by Cameron Uganec to gain more insights about social commerce.
Creating engaging and relevant social media posts can attract the right audience and converts them into loyal and potential customers in the long run. It brings a considerable opportunity to build a dedicated community and a healthier relationship with your targets. Understand your target customer and what they are looking for. The better you know your target audience, the easier it will be to write effective social media posts that will meet their needs. Read this post by Lesley Vos to know how to write convertible social media posts in 2021.
Email marketing is undoubtedly one of the most impactful tools in your digital marketing toolkit. An email sequence is a series of time-based emails that are automatically sent out at predetermined times. The email welcome sequence will be your first interaction when any newcomer joined your list. It is the most important email sequences that you’ll set up as it sets the tone and expectations for the rest of your communication. In this post, Michal Leszczynski will tell you about five automated email marketing sequences.
Follow up emails are a great source of valuable information. If you plan them carefully, you might expect high engagement rates, e.g., open and click-through rate. No need to worry if users don’t respond on first mail, the sixth email in the sequence may receive more response rate than the first one, according to Iko System. You can use a reminder (follow-up) email to remind users about the current marketing campaigns and compel users to respond. Read this post by Nataly Birch to know how to get a response with follow-up emails.
Want to know how to generate high-quality backlinks for your website in 2021 and beyond? The simple answer is – create high-quality backlinks. Guest blogging is the most common way to get backlinks to your website. Here, you write as a guest for robust blogs. The study reveals that brands that most engage in blogging get 97% better backlinks to their webpages. Read this post by Stella Lincoln that will tell you some ways of generating backlinks for your website 2021.