Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
How To Reinvent Your Content Discovery Strategy in the Age of AI
In today’s world of rapidly evolving technology, AI has revolutionized how we approach content discovery. Gone are the days when we had to sift through multiple pages to find what we were looking for. With AI, we can discover content relevant to our interests with just a few clicks of a button. But how do we reinvent our content discovery strategies to use this technology? In her post, Ahava Leibtag offers insightful pointers on leveraging AI for content discovery, highlighting the importance of keeping the user at the center of every strategy.
7 Formulas for Writing Introductions That Convert Scanners Into Readers
Are you struggling to capture the attention of your audience with your writing? Then Olesia Filipenko’s post on seven formulas for writing introductions that convert scanners into readers. Filipenko’s expert advice will help you create introductions that grab your readers’ attention and keep them engaged throughout your content. With tips ranging from using analogies to incorporating cliffhangers, these formulas will elevate your writing to the next level.
SEO
Pinterest SEO – Complete Guide for 2023
Pinterest has long since been a hub for inspiration and ideas, and with the rise of visual search, optimizing your Pinterest profile has never been more important. Navneet Kaushal’s comprehensive guide to Pinterest SEO is an absolute must-read for anyone looking to make the most of their presence in 2023. From the basics of keyword research to advanced tactics like Rich Pins and promoted pins, this guide covers everything you need to know to get your pins in front of the right audience.
What Are the First Steps of an SEO Plan?
When creating an SEO plan, getting started is often the hardest part. But don’t worry – the BSPE Legal Marketing post is here to help you. They outline the first steps to make your website more searchable and visible to potential clients. These steps include conducting keyword research, optimizing your website’s structure, and creating quality content. By following these initial steps, you’ll be well on your way to improving your website’s search engine rankings and attracting more visitors.
Google’s Dark Side: 5 Search Terms to Avoid at All Cost
Google is one of the most widely-used search engines worldwide. According to Kim Komando’s post, there are five search terms that you should avoid at all costs. Type in these phrases, and you may encounter disturbing, illegal, or harmful content on your computer. The post serves as a warning to parents, teachers, and anyone who uses Google to stay informed and cautious when browsing the web.
Social Media
How to Use Instagram Guides for More Visibility
Instagram has rapidly become one of the largest social media platforms, with over a billion active users. To get more visibility on the platform, it’s essential to know how to use Instagram Guides. With this feature, you can group your content into categories and provide important information or advice to your followers. Anna Sonnenberg’s post provides valuable insights into how to use Guides to help you reach your target audience.
7 Tips to Create an Efficient Social Media Workflow [Templates]
Are you tired of spending countless hours on social media without seeing any tangible results? Hannah Macready has shared seven invaluable tips to help you create an efficient social media workflow. From streamlining your content creation process to utilizing customizable templates, these tips will empower you to maximize your time on social media. With Hannah’s guidance, you can curate professional-looking posts that will capture your audience’s attention and help you achieve your social media goals.
Email Marketing
The Era of Robotic Email Marketing has Arrived
With the advancement of technology, it was only a matter of time before email marketing moved into the realm of robotics. SwiftERM’s recent post highlights the exciting era of automated email campaigns. Through advanced algorithms and artificial intelligence, these campaigns can analyze a customer’s browsing and purchasing behavior in real-time, allowing businesses to send personalized and relevant emails at the perfect moment to drive sales.
Effective Email Marketing Strategies for Small Businesses
Email marketing has become paramount for small businesses in today’s digital age. It provides a cost-effective way to connect with customers, increase brand awareness, and boost sales. However, implementing effective email marketing strategies can be daunting for small business owners. That’s why it’s important to consider tips and tricks from experts like Scott Hall. His post highlights how small business owners can maximize the potential of email marketing through list segmentation, personalized content, and strategic timing of their campaigns.
Link Building
What Is Link Building & Why It Matters In 2023
Link building is getting links from other websites to your own. It is crucial in Search Engine Optimization (SEO), becoming increasingly important in 2023. The reason is search engines use links to determine the value and relevance of a website. The more high-quality links that point to your site, the more credible it will appear to search engines, ultimately leading to higher rankings. Check the post by InsightsSuccess.
