Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Content Marketing
Yet Another Reason Not To Build Your Content Home on Rented Land [Rose-Colored Glasses]
Investing in “rented land” (such as social media) entails paying for something you don’t own. Whole audiences have been wiped out by algorithm upgrades or other modifications that reduced the value of being on a site like Facebook (or Twitter) to nil. But what if your target demographic adores those platforms? You’re putting your entire investment on the line with a platform whose executives could make decisions that hurt you. Isn’t it sensible to spend time where your target audience is? Let’s look at the discussion on the same by Robert Rose.
The Future of Content Marketing Involves AI
Despite the fact that self-driving cars aren’t yet widespread on our roads, artificial intelligence (AI) and machine learning (ML) are driving commercial outcomes. AI can elevate your team, whether you’re a finance leader at a Fortune 500 bank or a marketing manager at a mid-sized business. AI is reshaping the way we think about work today, just like the internet did nearly 40 years ago, and how we use technology to supplement and even augment human effort. Teams can produce higher-quality work faster with AI. What does the future hold for content and marketing? Take a look at the following observations by Brooke Gocklin.
SEO
Dwell Time in SEO: The Complete Guide
The time viewers spend on your website before returning to the search results is known as dwell time. The longer they stay, the higher your ranking will be. This post written by Erik Emanuelli will help you go over everything about dwell time in this tutorial, including how to increase it and keep visitors engaged with your content. Are you all set? Let’s get going!
15 Tips for Scaling Your SEO Content Strategy
SEO content planning might be complicated for SEOs that work on enterprise websites. A small to mid-sized organisation’s website may have only a few hundred web pages or less, but a large business website may have thousands to millions of pages.
Enterprise corporations may have content writers from several divisions for separate websites, website parts, and subdomains. That’s why, when it comes to SEO content strategy, it’s critical that everyone is on the same page. In this post by Matthew Hepburn, we’ll go through how to prioritize SEO in content strategy and how this affects SEO scaling. We’ll also discuss challenges that affect SEO objectives and KPIs.
Daily SEO Fix: Competitive Keyword Research
Any SEO plan must include competitive keyword research. Understanding what keywords your competitors are ranking for is critical for identifying the most relevant terms in your niche or sector.
But, before you start looking for new keywords, you need to identify who your genuine competitors are. You may believe you know your search results competitors, but a closer study reveals that they are not the same. Finding out whose sites appear beside your own the most often might offer you a great idea of who you’re up against for valuable keywords. The competitive research features in Moz Pro help you figure out who your competitors are, what keywords they rank for, and what their best content is. This information may then be used to develop high-quality content that can compete with what your competitors have written and drive more visitors to your site. Michael Cole will show you how to get the most out of these tools in the following post.
Social Medial
Social Media Marketing Is Costly and Far Less Effective Than It Once Was
There was a time when social media platforms were like jet fuel for all the consumer brands: you could throw money at a hyper-targeted ad campaign and watch your sales rise.
That particular moment has passed. The cost of acquiring new clients on social media has risen dramatically: the cost per thousand impressions on social platforms increased by 41% in the second quarter of 2021 compared to the previous year’s same time. At the same time, new privacy rules and the release of iOS14 in early 2021 (which restricted Facebook ad targeting) make targeting individual consumers more difficult than ever. Not to mention the possibility that these platforms have reached brand saturation. It’s enough to make you think about skipping social media marketing altogether.
So, are you ready to reduce or eliminate your social media marketing efforts? Jordan Hickey’s proposals for alternate tactics for reaching existing clients and gaining new ones include Duda and Vartan.
24 Instagram Reels Stats That Might Surprise You
Instagram has traditionally been the preferred social media platform for sharing photo material with a large following. Who remembers applying the Amaro filter to their entire early photo collection?
We do, and we’ve noticed you. In 2021, however, Instagram’s CEO, Adam Mosseri, said that the platform would pivot away from being merely a photo-sharing app and instead focus on creating “new experiences” in four major areas: messaging, creators and (the topic you’re here for!) video.Since then, Meta has increased its focus on Reels, even bringing the short-form, snappy video format to Facebook’s sister site. Reels appears to be here to stay, based on Meta’s continuous faith in the platform. Read Claire Beveridge’s post to learn about some key Instagram Reels numbers that will help you plan your digital marketing approach for 2022.
Email Marketing
Don’t Be That Person With Email Marketing
Good agents understand the importance of connecting with their audience, keeping them interested, and providing relevant content. Great agents use email marketing to cultivate their sphere of influence. Here are some specific do’s and don’t’ by The Fathom Realty Team when it comes to email newsletters. It’s infuriating to devote time and effort to an email blast that goes unread. So, without waiting any further, let’s get to the write-up and see what’s inside!
10 Email Marketing Ideas For Small Business
Email marketing is equally vital for small and large enterprises. Email may be an easy and economical way to sell and upsell more to your present audience, especially if you have a tiny or no marketing team. Those that receive email marketing spend 138 per cent more than customers who do not receive email marketing. As a result, sending emails should be part of any small business’s marketing strategy. To improve sales using emails, you don’t need to be a marketing expert. Torie Mathis has compiled a list of the top 10 email marketing best practices to assist you in nurturing and growing your brand.
Link Building
4 Clever Link Building Tactics for Your SEO Strategy
If you’ve ever tried to develop high-quality backlinks as part of your SEO strategy, you know how difficult it is. Many marketers and website owners overlook link development since it demands a significant amount of time, work, and effort. In this post written by Nick Loggie, You will get to know a few pointers to make link building easier for your company. So, what are you waiting for? Let’s get started.
