Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content consumption has increased multifold and is greater than ever right now. The first step is to listen and converse with your target audience. Deliver content that describes how to do a relatively common task during the pandemic. You can also start producing a video on YouTube to get complete attention and also decide what your channel will feature. Read this post by Armando Roggio that talk about content marketing ideas for December 2020.
When comparing the ROI, the most significant difference is that paid advertising costs significantly more than content marketing. And, it turns out the most people prefer content as a means of discovery. Content comprises web content, blog posts, email, social media and white papers etc. But, to get the best return on your content, you must promote and distribute it through appropriate channels. Check out this post by Michael Brenner to know some tips which can help you to get a better ROI than paid search.
On-page SEO is the practice of optimizing web pages to earn organic traffic and improve a website’s rankings in the SERP. It helps search engines analyze your website and the content connected to it so that it can identify if a searcher’s query is relevant to your site. Well written content associates the words on your site to the keywords in your Metadata. Quality content with proper keyword placement will reassure the search engine’s queries and match the needs of users. In this post, John Jantsch highlights some crucial on-page SEO factors that impact your ranking.
Posting PDF files allows you to publish digital representations of printed documents. Before you post them, you should be aware of potential PDF performance and design issues. Ideally, it would help if you tried to keep a PDF document as small as possible, even in the initial process of creating it. Read this post by Kat Shereko that shares some essential information related to PDFs.
Finding the right keywords is the key to rank your eCommerce website. Take the time to do some in-depth keyword researches to pick the ones that suit your activity. Write compelling headlines and product descriptions as catchy product descriptions have a significant impact on your conversion rate. Your images must be highly qualitative, compelling and unique. Read this post by The Dubrovnik Times to know some powerful SEO tips for eCommerce.
Social Media Marketing
In today’s time, social media marketing has become crucial more than ever. Due to social distancing and COVID 19 fear, people are restricted to stay in the boundaries of their homes. While posting content on social media, consider using the “Stay Home” sticker to encourage others to stay home. This is a great time to grab your customer attention, so make sure about what content you are posting and whether it makes sense to post at this time. In this post, Elizabeth Breedlove tells some ways on how to market your invention during the coronavirus crisis.
The holiday period is almost here, offer ideas tailored for different audiences to help consumers find the right gift for the person they’re shopping for. Create a dedicated showcase of all your holiday products. Users will find it easier to shop for your products. Use Instagram shoppable posts to make it easy for your audience to buy the products you feature. Check out this post by Val Razo that shares vital tips for marketers.
Cold email marketing is a way of communicating with a list of prospects by using email as the primary way of communication. A successful cold email strategy is one where your prospects do not only read your email, but you also receive some replies as part of your campaign. Cold emailing is free, scalable, fast and effective. Read this informative post by Bamidele Onibalusi to know more about cold email marketing.
Want to know how to grow your email list? There are different ways of getting those emails, but they are often slow, expensive, or time-consuming. One of the best ways to build an email list is to offer an opt-out link rather than putting it as a footnote in small print, try being forthcoming about it with a clear opt-out button. In this post, Adam Robinson talks about some ideas that can help you to grow your email list.
If you want to be successful in developing a sustainable link building strategy, you need to make sure you are digging in and doing something that works. Don’t tie content to specific dates or events as you will stuck with a piece of content that is no longer relevant. Try to build up a bank of link-worthy content and look for datasets which give you multiple angles for outreach. Read this post by Paddy Moogan to know more about sustainable link building.