Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
In many ways, content is a multifaceted marketing medium that can help any business in any industry. During this COVID-19, we can see many opportunities for content marketers where they can play an actual leadership role in the broader digital marketing planning. In such a phase, a content marketing strategy can act as a pillar for an improved or newly rebooted integrated digital marketing strategy for your business. Read this post by Robert Rose to know how content marketing can save your digital marketing strategy.
Technical marketing is a marketing method focused on the specifications and key features of a product, designed to appeal to customers with a base of technological understanding of the product. It is a crucial component of content strategy as it engages, attracts, and delights a more technical audience. When you incorporate technical content marketing into content planning and covers technical aspects of a service or product, it helps to improve ranking. Read this post by Izzy Green to know the key role of technical marketing plays in Content strategy.
Online marketing strategies are versatile and are committed to conversion success. Search Engine Optimization (SEO) combines with User Experience (UX) and Conversion Rate Optimization (CRO) to create a comprehensive mechanism towards making sales that can rely upon over prolonged periods of time. Similarly, SEO is undoubtedly the most effective way of providing businesses with exposure and convert lead audiences to your front door. UX helps them to direct their way in and CRO encourages them to make a purchase. To know more, read this informative post by Dmytro Spilka.
There are mainly two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. Another is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click. But in many cases, when both SEO and PPC are integrated and strategically aligned, they work best. Read this post by Ashley to know the difference between SEO Vs PPC and tips to win it.
Anchor Text enhances the user experience and entices users actually to take the action you want them to take. However, it is important to keep some ground rules in mind when using anchor text for optimal results. Implement known and useful words in Anchor Text for which you want to get a ranking. Read this post by Navneet Kaushal to know the best Anchor Text optimization practices.
Social Media Marketing
Have you ever thought why so many businesses, brands and individuals embraced Facebook or Instagram? They know the importance of social media and the value it adds to a brand. Engagement is a crucial indicator of social media success, so encourage your audience to share and like the post. Read this post by Lex Kremer to know more about do’s and don’ts for social media engagement.
In today’s time, social media turns out to be highly productive as businesses can easily multifold their returns via Social Channels. Social media is capable of driving traffic to your site. If you share links to your website on your social media profiles, you can drive more traffic to your page. Read this post by Ethan Sigmon that highlights essential points on how social media can help you rank up your website fast.
An email blast is a term used in email marketing to describe the act of sending a single email message to a large number of subscribers in your mailing list. First of all, you need a robust email marketing service to create an email blast. An email marketing service lets you create a mailing list, segment your list, and send bulk emails. Once your email list is built, the next step is to add contacts to your list. Read this post by Téa Liarokapi to know how to master the craft of Email blasts.
Email engagement is a measure of how people interact with your emails. Open rate, click rate, and conversion rate are the most common and significant email engagement metrics. To boost your email engagement, you have to make sure that the people on your list express consent to be there. For this, you can use the double-opt-in subscription method, where every new subscriber clicks a confirmation link to allow you to email them. Read this post by Liviu Tanase to know some more tips for engaging your email subscribers more efficiently.
No SEO professionals can think of improving their website ranking without a proper link building and content. Ahrefs has some reports that are much easier to run inside the tool. It has several beneficial functions that you rarely see with other tools. Similarly, BuzzStream offers different types of contacts and makes it easy to narrow down results by domain authority and speed up the process of building lists. Read this post by David Wilson to know the best PR tools for link building and content promotion.