Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
Growth Strategy: How Content Marketing Propels B2B Brand Growth Today
In today’s fast-paced, digital world, every business competes for attention in the crowded online marketplace. That’s where content marketing comes in as a powerful tool for B2B brand growth. By creating valuable, relevant content that speaks directly to your target audience, you can establish yourself as an authority in your industry, build trust with potential customers, and ultimately grow your business. Nick Nelson’s post on growth strategy through content marketing provides valuable insights and tips for companies looking to leverage this approach successfully.
How To Find Current Trending Topics for Content Creation: The 10 Best Tools
Creating original and relevant content is crucial for any successful marketing strategy. But with so much information, figuring out where to start can take time. Fortunately, plenty of tools are available to help you find the most current and trending topics in your industry. Michael Brenner has compiled a list of the ten best tools, each offering unique insights and data to inform your content creation process.
SEO
Voice and Mobile Search, Optimizing for the SEO Revolution
Voice technology has revolutionized the way we search for information online. As more and more users use voice-activated assistants like Siri and Alexa, businesses are forced to optimize their content for voice search. Colling Media’s recent post provides invaluable insights into how brands can optimize their content for the SEO revolution.
5 Strategies For Setting A Practical SEO Budget
Setting a practical SEO budget might seem like a daunting task for businesses, especially for those who are starting. However, it can be a manageable process with the right strategies in place. One helpful resource to check out is Joe Rowett’s post outlining five different strategies for setting an effective SEO budget. The post breaks down the various factors that should be considered when deciding on a budget, such as the specific goals of the business, the target audience, and the resources available.
Is Your Brand Trusted Significantly More Than ChatGPT?
In today’s digital age, branding has become more important than ever. As consumers, we tend to gravitate towards brands we trust and have a positive reputation. This is why companies invest countless resources into building and maintaining their brand image. But how do you know if your audience truly trusts your brand? Chad S. White offers some insights into the impact of Artificial Intelligence on SEO that can help you assess the trustworthiness of your brand.
Social Media
7 Signs It’s Time to Hire a Social Media Manager
In today’s world, social media is a crucial component of any successful business. It can be the key to reaching new customers, building relationships with existing ones, and ultimately growing your brand. However, it can be a daunting task to manage all of your social media accounts while also running your business. That’s where a social media manager comes in. High Five! Creative has provided some helpful tips on signs that it’s time to hire a social media manager.
Crisis Communications in The Age of Social Media: 7 Best Practices for Managing Online Reputation
In today’s digital age, social media plays a critical role in shaping public perception and reputation. Consequently, crisis communication has become more complex than ever before. With millions of people accessing and sharing information on social media platforms, it’s essential to have a strategic and effective approach to managing online reputation. In her recent post, Marian Domingo outlines the seven best practices for organizations to follow when dealing with a crisis.
Email Marketing
Why Video Newsletter Is the Future of Email Marketing?
The video has already become a vital aspect of our daily lives. Whether scrolling through social media or visiting websites, videos are everywhere. And the world of email marketing is no exception. Video newsletters are quickly becoming the future of email marketing and for good reason. These newsletters are a visually engaging way to connect with your audience and ensure your message stands out in a crowded inbox. Indhu Abraham’s post is an excellent resource for anyone who wants to get ahead of the curve in email marketing.
How To Use Amazon’s New Email Marketing Capabilities to Your Advantage?
Amazon has revolutionized how we shop, and now they’re also shaking up the email marketing game. If you’re an aspiring entrepreneur or small business owner, you’re probably looking for more ways to promote your business and connect with potential customers. Amazon’s new email marketing capabilities provide an opportunity to do just that. In his post, Misty Casul breaks down the ins and outs of this exciting new tool, so you can use it to your advantage and take your business to the next level.
Link Building
Link Prospecting: How to Find Quality Backlinks for Your Website
Link prospecting is a crucial aspect of any successful SEO strategy, as high-quality backlinks can significantly boost your website’s ranking on search engine results pages. However, finding the right backlinks can be a daunting task. Jenny Abouobaia has written a comprehensive post on the subject that will help you get quality links for your website. Her post covers various methods for finding the best backlinks, from analyzing competitor backlinks to utilizing link-building tools. So if you’re looking to up your link prospecting game, give Jenny’s post a read.
