Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Longer-form content performed better on Google. The long-form articles are vital in developing a high ranking of a website and act as a key part of any content marketing strategy. This is likely because it generates more social shares than short-form content and boosts your brand’s relevancy. With long-form content, you have ample space to write or share the details as much as you can. Read this informative article by Nick Loggie to know the importance of long-form content in content marketing strategy.
Blogging has come a long way. Ideally, people used blogs as a platform to share their thoughts, feelings, opinions, and experiences with others. Blogging can make your website 4x more likely to be visible in high positions in the SERPs than those websites that don’t blog. It helps in increasing the relevancy of your website by getting more internal links to our page. Read this article by GrowthTraffic to know the reasons why blogging is important in content marketing strategy.
Crawlability and indexability refer to the search engine’s ability to access content and analyze data of the page. The most common problems impacting crawlability are broken internal links, incorrect pages in the sitemap and temporary redirects, etc. Similarly duplicate meta-descriptions, duplicate title tags, hreflang conflicts within page source code are the common problems impacting indexability. Read this informative article by AyazNanji to know more about the most common SEO issues affecting crawlability and indexability.
SEO is a crucial part of the marketing strategy. If you want to master your marketing tactics, it’s important to understand SEO’s fundamental logic and functionality. However, SEO depends on the Google algorithm as a predictable black box. The backlinks are the most important factor of the Google universe onto the playing field of SEO. These metrics used as part of the entire ranking algorithm, which determines the quality of a page. In this insightful article, Niels Stuck tells how you can improve your SEO by understanding search.
Social Media Marketing
In the current situation of coronavirus, many changes can be seen in the marketing conditions throughout the world. But undoubtedly, this is a good time for startups to stay more active on social media. In this period, social media marketing benefits startups in many ways. You can improve your brand recognition which connects you with potential users. Read this article by Nevilson Christian to know the important role of social media marketing in coronavirus situation for startups.
Social media is a crucial element for success in marketing. At a time when the whole world is facing this difficult time, you can make the right use of social media platform. You need to identify which platforms your target audience is spending more time online. If you are targeting the millennials, 75% of them watch video content daily, so leveraging video on social media is a great way to appeal to them. Try to understand what your target audience is using and want to see in your social content. In this article, Samantha Russell highlights some important points you can use for social media marketing to different generations.
Email metrics indicate you about the visitor who is looking at your emails, opening them, and clicking through them. To know who’s clicking on your emails, connect with your website team to view specific stats from Google Analytics, or other analytics tools for content you sent via email. This way, you can easily track hidden covert clicks on your emails. In this article, Alexa Korach explains some important measures to know who’s clicking on your emails.
During the COVID-19 outbreak, where most of the countries are in some form of lockdown, you can make great use of it. This is a great time for brands to increase efficiencies throughout the email development process to create a better experience for their customers. You can also invest your time in long-term optimizations to make your emails more accessible. In this article, Chad S. White shares the top eight email marketing improvements you can make during slow periods.
Organic link building is the best way to get backlinks to your website. If you want to generate it naturally make sure your website has excellent content, to start with. From a web design standpoint, make sure your site supports your content. Therefore, always remember to update your content based on changes to your website. Read this informative article by Inkbot Design to know the tips and tricks you can adopt for organic link building in web design.