Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Successful content marketers have a strong understanding of what they need to do, but even so-called experts struggle. A successful content campaign starts with the right metrics. Whether you’re a seasoned marketer or just getting started, knowing which data is most important will help guide your decisions and optimize for impact from start to finish. Read this post by Jodi Harris to gain more information on this topic.
Brand Strategy is the foundation of any successful company. Without it, you will not reach your full potential and succeed in this competitive market today. Nowadays, a marketing plan entails a plethora of different mediums. It can be easy to get muddled if you don’t have a solid plan or core values that guide what your brand stands for. This post by Claudia Bird shares six ways poor content marketing can mess up a successful brand strategy.
Linking internal pages will help you rank better and keep readers engaged. Internal links or “interlinking” involves adding links to other parts of your website so they can continue their journey through it. Internal links can be placed in various places, such as main navigation, sidebar, footer, and unique main content. See this post by Ann Smarty to learn how to use internal links to get a better reception from search engines and readers.
PageSpeed Insights is a tool that measures the site’s performance, and its insights can help you optimize your pages for mobile devices. It delivers a single numerical score (from 1 to 100) that summarizes various underlying performance criteria. PageSpeed Insights is based on a collection of performance metrics known as Core Web Vitals. Read this informative piece to expand your knowledge base.
It takes time, patience, and knowledge of business and marketing tactics to build an audience for your podcast. Although podcasts are one of the most popular online media formats, they may be tough to stand out in and develop a devoted fan base. Using Google Podcast Manager might help you get discovered when people search for your show on Google. This Emily Moore post talks about seven ways that help to boost your SEO growth.
Social Media Marketing
If you’re a business owner, you must have a social media marketing plan in place. This strategy can be as simple as finding out your target audience and making sure the content they like to see on their feed. Consider making a social media marketing checklist to help you stay organized. This way, you’ll know what you need to accomplish and can keep all of your data in one place. In this post, Elita Torres discusses the core pillars of social media marketing.
Social media is an incredibly important tool for businesses to reach customers and spread information about products. It can also be a valuable point of contact, allowing you to respond quickly when needed. Check other devices if there has been some technical glitch and use a sit like ‘Is It Down?’ which will let people know whether Facebook/Instagram etc., are up and running again right now. Learn more steps by reading this useful post by Jack Turner.
Email is the most important source of return on investment for over 59 percent of marketers. Email marketing is a powerful method to connect and nurture your contacts into long-term customer’s one email at a time. Use a data enhancer tool to expand your scope for customization and improve your personalized emails’ response rates. Read this post by Lucy Fuggle to unveil more tools that help to increase email marketing conversions.
The goal of a customer win-back email is to reengage inactive customers. Customers that have not purchased or communicated with you in a specified time frame are considered inactive. Timing is crucial for these emails. Adopting an effective win-back email approach can assist you in getting your consumer to buy again. Remind them of your existence by reaching out to them. Create an email subject line that is tough to ignore. This post talks about the art of the customer win-back email.
Deep links can have a long-term benefit in terms of organic performance. Building deep links might provide more advantages than simply increasing PageRank since they may help attract reliable referrals and enhance corporate brand awareness. Make sure it’s worth your time to invest in deep links to your page. Is it focused on popular search volume phrases? Do competitors with higher rankings have more deep links? To know how to use content and PR to build deep links, read this engaging post by Tom Jeffery.