Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Do you want to build a sustainable and effective content marketing strategy that creates a real presence and drives leads? First, you need to set goals as this will help you plan effectively and increase the chances of making progress. Next, you should know about your target audience while developing a blog content strategy. Read this post by Tiffany Harper that explains significant blog strategy for sustainable content marketing success.
Copied content refers to blocks of content that are entirely identical to one another or very similar, known as common or near-duplicates. This type of content confuses Google and forces the search engine to choose which identical pages it should rank in the top results. In such a case, the search engine evaluates the web pages based on other parameters like the overall website authority. In this post, you will get to know what to do if your content has been copied.
The six most common misconceptions found in data related to structured data (in terms of schema.org), Featured Snippets, unpaid Shopping tab listings, and Web stories. The utmost variety of FAQ and How-To schema wealthy outcomes that may seem on the primary web page of Google is three. This is confirmed for each FAQ schema and How-To schema wealthy outcomes throughout cellular and desktop search outcomes. Read this post by Brodie Clark to know more about the Google SERP feature misconception in SEO.
A drop in rankings can happen for a variety of reasons. Low-quality backlinks have a huge effect on SEO and could mean the difference between your Google website traffic rankings for your content on the first page of Google. If you have updated content on your site and a substantial amount of content is not original or plagiarized, it can negatively affect your site rankings. This post by Epifania talks about the things that negatively impact a website’s SEO.
Everybody wants to rank for high-volume keywords. Identify what your target audience is searching in Google and jot down your ideas. Pull keyword ideas into a keyword research tool like Ahrefs’ Keywords Explorer, and then go to the Phrase match report. Filter for keywords with a KD score between 0–10 to find “low-competition” keywords. In this post, Joshua Hardwick shares some ideas on how to find low competition keywords for SEO.
Social Media Marketing
Instagram growth services are a great way to grow on Instagram organically. You hire a bunch of professionals to take care of your Instagram promotion. If you are searching for the best Instagram growth service provider, this list might help you. Buzziod, Kicksta, Upleap are some famous Instagram growth services. David, in this post, discusses some of the best Instagram growth services.
Social listening is the method of monitoring social media channels for mentions of your brand, competitors, product, and more. It allows brands to track, analyze, and respond to conversations about them on social media. It’s a crucial component of audience research. Read this informative post by Garyvee to know more about social listening.
An email sequence is a series of emails sent based on pre-set time intervals or trigger-based automation (or both). A time-based email sequence involves messages that are sent at predetermined intervals. When writing an email sequence first step is to know your WHY. The reason for creating this email sequence and what you want to achieve with it? In this post, Torge Janiesch talks about email sequencing that works.
As other digital marketing strategies have evolved, a question that keeps coming up is: “is email marketing still important?” In short, yes. Emails can keep your customers informed. Email marketing is paramount for all businesses these days because sending email is much cheaper than most other communication forms. Read this informative post by Glen Murray to gain more insights about email marketing.
If you want traffic from the search for your website, you need to consistently secure good links from relevant websites. It means you need link building. Many of the tactics and tools have certainly evolved, along with Google’s algorithm. Understanding the types of links you need and that help you rank is crucial to effective link building. Read this post by Cyrus Shepard that shares new link building practices.