Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them; we are sure you will love going through them.
Do you dive into the crowded red ocean with information on trending subjects? Or do you plunge into the abyss with an opposing viewpoint on a hot topic? Here are some reasons to switch to a purple-audience strategy instead (and how to do it). Want to know what a purple audience strategy actually means? Follow this post by Robert Rose and get to know all about it.
With helpful, educational, and amusing content, you can draw in customers and keep them engaged. So in January 2023, redouble your efforts and explore new outlets for your company’s content marketing. The goal of content marketing is to grow and solidify consumer relationships. The moment the customer expects to read, listen to, or watch your information is frequently the last stage of content engagement. These five content marketing suggestions by ARMANDO ROGGIO can be used by your company starting in January 2023. So, let’s get started!
One of the simplest strategies to increase the number of hits to your page from Google’s organic search listings is to improve the page titles. The click-through rate, and consequently the number of clicks, can be easily increased by creating a page title that is more user-friendly without affecting the page’s rank.
What then constitutes the ideal page title? That’s where SEO testing comes in. In this article by Nick Swan, we will go through why you should perform SEO tests on page titles with some excellent examples from SEO Testing customers, how to do it (with the necessary tools), and the most effective SEO test types to utilize.
It’s impossible to exaggerate the value of using a top-notch SEO Chrome extension. If you want your website to rank on Google, SEO is crucial. The correct extension can assist you in automating research and analysis, resulting in a more successful SEO approach. Because there are so many SEO Chrome extensions available, marketers frequently discover that finding a great fit takes more effort than obtaining useful analytics. Brian Harnish here has compiled a list of our top SEO Chrome extensions to aid you in navigating the congested world of Chrome extensions.
For a good reason, entity SEO is a hot topic in the realm of web marketing. Your company website may rank better in search engine results pages (SERPs) with the use of search engine optimization based on entities, enabling you to reach more potential clients. But what is entity SEO exactly, and how does it operate? How Does SEO for Entities Work? Is entity SEO appropriate for my company? Let’s get to know all about it in this post by Simon White.
The ROI of digital marketing is a hot topic. After all, if a campaign isn’t producing the desired outcomes, why would a brand continue to devote time and resources to it? Understanding your return on investment for social media takes a little while longer than understanding it for things like email marketing, promotional codes, and sales. It is unusual, but it is not impossible. Therefore, stop worrying about your social media ROI! Let’s discuss how to estimate and improve social media ROI for your upcoming campaign in this post by Ashley Nigro.
Comparing it to other social media networks, LinkedIn is a totally distinct animal. Planning and persistence are necessary to develop an effective strategy. But once your LinkedIn efforts are in full swing, the outcomes can help your company in a number of ways. Continue reading this post by Christina Newberry to learn how to create a LinkedIn strategy that will enable you to create an active community and successfully market your company there.
Your reputation will be determined by the subject lines of your marketing emails. If you want people to open and read the content of your email marketing newsletter, you must develop an intriguing subject line. Because they are thought to be a marketer’s key to sticking out in a crowded email inbox, subject lines are actually thought to be more important than email body content, despite what the general consensus might suggest.
You must get this portion correct since even the nicest email is useless if it is not opened. Lack of topic line testing by marketers results in lagged outcomes. The best email subject lines are frequently succinct and sufficiently descriptive to pique readers’ curiosity. Let’s examine what makes a subject line for an email stand out in this post by Sarah Marksons.
During the holidays, businesses all over the world step up their email marketing. In addition to increased potential, this season is also the most competitive. One-third of small firms claim that their fourth quarter is their most profitable period, according to NFIB data.
Some strategies are apparent, like giving your planning and attention to detail more thought. There are, however, a few possible email blunders during the holiday season. You might be creating one of them. Here are the best strategies for having a happy Christmas season, as well as some potential blunders to avoid in this post by Liviu Tanase. So, let’s get started!
In what manner should you be link-building in 2023? We’re going to talk about it in this post with a gen x entrepreneur that likes to play the ukulele, eat raw herring, and play dungeons and dragons. She prefers human-generated natural link-building to automated link-building. Additionally, she is the creator of bibi buzz, a link voting agency. Bibi discusses three essential components for producing linkable content in this week’s episode.so, let’s get started!