Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Since the advent of content marketing, businesses have been scrambling to find ways to produce content that will reach their target audience. A content database is a site’s saving grace. Once you’ve created your categories and filled them with articles, videos, and graphics regularly, then there will be no need to constantly ask yourself, what should I post today? Read this post by Mark de Grasse to know the golden goose of content marketing.
Entrepreneurs may find it difficult to develop content, but a startup owner can research what is working for the target audience before compiling topic ideas. You can use various tools that help you track trending and popular topics, as well as the most shared articles in your niche or industry. The goal of following these trends is to provide content that’s completely fresh, valuable, and interesting. This post by Purity Muriuki talks about content marketing-based growth tips for startups.
If you want to compete in today’s hyper-competitive marketplace, it pays off for your site to have some good SEO. When creating a website, it is important to write about timely subjects and information that your audience can use. Making sure your content is seen in Google News will be a big step towards reaching millions of people. This post by Peter Roesler talks about important SEO considerations you should use when launching a website.
A WordPress taxonomy is a way to sort your content. Categories can be used as topics or tables of contents, and you’ll find them on every post filed under one category. This helps improve the organization and navigation of the website. You can create as many categories as you want and select a default category for the future. Read this post by Randy A. Brown to know the best practices for blogging and SEO.
5 Steps to Stealing Your Competitors SEO Strategy and Traffic
One of the best ways for a business to see major returns is by stealing their competitor’s strategy and using it themselves. This gives them an edge over their competition and can also make sure that they have longevity even if customers are drifting away from one product or service because there are others available. In order to be successful at doing this, though, companies need some steps on what should be done first when going through these pivotal motions. Read this post by Hailey that shares some useful steps to steal your competitor’s SEO strategy and traffic.
Social Media Marketing
A SWOT analysis is a way to take an in-depth look at all aspects of your business or idea. It stands for Strengths (S), Weaknesses (W), Opportunities (O), and Threats(T). Don’t make the mistake of neglecting to do a SWOT analysis and have an appropriate social media strategy. A strong marketing plan that includes more than just good content can help you get ahead in business today. This post by Albert Badalyan shares information about SWOT analysis.
Every business has a different marketing approach. Each social media platform offers unique ways to reach your target audience, so the strategy must be tailored specifically towards each one. When you use Twitter personally, the occasional promoted tweets will show up in your timeline. Read this useful post that shares some ideas on marketing rules.
It’s important to look beyond a customer subscribing to your email list and dig deeper into their interests. Find out what they want from you as an organization, how often they will engage with the company or brand in question. Create outreach campaigns that can grab people’s attention and provide a more significant incentive for them to read your emails. This Michelai A. Graham post shares some email marketing strategies for black-owned businesses.
10+ Free Email Marketing Services
Every entrepreneur needs more loyal customers. It’s an uphill battle out there to get people excited about your business, but with ConvertKit, you can create beautiful landing pages and start collecting email addresses in just a few minutes. Sendinblue is the another perfect platform for marketers looking to reach their subscribers and audience in diverse ways. Read this post by Charis Barg to know more about free email marketing services.
Internal linking is the best way to ensure that your website will be successful. It helps create an interconnected web of pages with a lot of traffic and activity happening within it, making for some incredible user engagement opportunities. Internal links can help you by providing an additional signal for Google’s page rank algorithm when it comes to ranking. Read this post by Debbie Joy to get some more insights about internal linking.