Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
As a marketer, you need to measure different metrics to measure the success of your content marketing efforts. One of the essential pillars of good content marketing is providing value to your audience. Check the comments that your readers make on your content and respond in a meaningful and timely manner. A well-planned content marketing strategy will increase your brand’s reach and position you as an authority in your industry. Check out this post by Ann Gynn that shares some top metrics to help you evaluate your content marketing success.
For a successful content marketing strategy, you need the right tools to back it up. There are many tools out there that are capable of offering insights, but Ahrefs does a great job of simplifying the entire process. This also helps you to see which keywords you are ranking for and what your competitors are targeting. Read this post by Kenny Kline that talks about which tools can help you boost content marketing efforts.
If you are running a small business, it’s crucial to build brand awareness and visibility. One of the best ways to build visibility is through search engine optimization (SEO). You need to optimize your content and website for the most popular search keywords. Create a Google My Business listing as through this; you can control how Google’s search engine results pages display your organization. In this post, Zara Humaid shares some useful and quick tips for small business SEO.
SEO competitor analysis works as a powerful research strategy in helping you to rank higher. Conduct a Google versus alternative queries to identify a set of search competitors. Identify your keywords, search for them on Google and find out which sites rank in the top list. Find out your competitors weak points in documentation or landing pages. Read this informative post by Kevin that highlights some best practices of competitor SEO.
When we talk about e-commerce websites, a good portion of content comes from product pages. Try to build content that is relevant to your audience. Otherwise, your content will bring low-quality traffic to your website that won’t help you meet your growth and revenue goals. In this post, Ben Garry explains how to write effective e-commerce content to supercharge your SEO efforts.
Social Media Marketing
Social media play a vital role in the success of any company’s digital marketing strategy. It requires a unique set of skills and brands to understand the needs of their audience entirely. Encourage your users to share their experiences and results when using your product. Share newsworthy information rather than just information about your products or services. Check this post by Mariyum that talks about effective social media management strategies.
Marketers use social media because it is one of the best places to grab consumers’ attention. To increase brand awareness, post content regularly that answers the questions your customers are asking. By constantly engaging with customers, your company can stay up to date on the problems they’re facing and develop solutions. To know more about the essential goals of social media, read this insightful post by Ana Gotter.
Machine learning is a method of data analysis that allows computers to learn, to analyze, predict and act. In order to create the best performing email headlines, it is necessary to get a deep understanding of your subscriber list. This is one of the most significant benefits of ML. Read this post by Ryan Kh that shares some useful tips on how ML maximizes email marketing ROI with list segmentation.
Email marketing is more relevant in today’s e-commerce than before, and it will continue to play an integral role in generating consistent revenue for businesses. To target a specific group of customers, you need to redesign your email lists that match your business requirements. Design an informative email newsletter to stay in touch with your new subscribers. In this post, Fadiyah Sameh highlights best practices for email marketing which can help to grow your business.
Having links is not enough; their quality matters a lot. Google takes into account not only the number of backlinks a web page has but their quality as well. The authority of the page linking to you is crucial as it indicates that if an authoritative page has noticed your content, it must be impactful and relevant. Read this post by Jenna Cyprus to know some more effective methods of quality links for SEO.