Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing
Your 2020 Mission: A Unified Strategy for Content in Your Marketing
If you have been using the same content marketing approach for a while, revisit your strategic plan to assure it is up-to-date and strong. To get a leg up on the competition, read the recent article by Robert Rose and gear up with a unified strategy for 2020 to build a solid, smart content marketing plan in place.
A Simple Three-Point Checklist for Documenting Your B2B Content Strategy Right Now
Content marketing used to be a secret weapon used by the smartest marketers. Now it is the default setting used by just about everybody. Thus, developing effective content strategy for B2B marketing is on everyone’s to-do list these days. Nick Nelson shared an insightful article with three-point checklist, to help you get strategic about your content program.
SEO
B2B Local Search Marketing: A Guide to Hidden Opportunity
Make sure you have a concise idea of what exactly local search marketing is, its relevance in today’s world, and the impacts it has on your business growth. Read this recent blog post by Miriam Ellis and get a guide to unlock hidden opportunities.
The Hidden Power Of Google Patents and Their Impact On SEO Ranking
Jafar Sadhik, in his recent blog post, discussed how Google patents and SEO mavens play a cat-and-mouse game. This post will help you understand how you can fine-tune your website with the newest algorithms and SEO tactics. Have a close look for better understanding.
The Best SEO Plugins for WordPress (Review Updated for Winter of 2019)
If you have a WordPress website, there are countless plugins at your disposal. Read the recent article by Lars Lofgren and get familiar with the top 8 SEO plugins that will drive traffic to your website and improve its rankings.
Social Media Marketing
5 Social Media Blogs That You Need To Know About In 2019
How to keep your social media game strong? This is one of the most fundamental questions you are likely to have as a brand and marketing strategist. To make sure the foundation to all your social media programs is equipped, read this informative blog post by Lilach Bullock and get familiar with 5 social media blogs that you need to know about in 2019.
‘It’s only getting better’: Buyers are shifting budgets to LinkedIn
LinkedIn has been around for a few years now. As a cost-per-click (CPC) advertising platform, it has become a complete game changer for advertisers, who are trying to reach a professional set. In her recent article, Kerry Flynn discussed why it is coming into favor among ad buyers.
Email Marketing
Is There Really A Best Time To Send Marketing Email?
Getting your timing right, to send marketing email, is critical because it heavily impacts the open rate, click-throughs, traffic, and conversions. If you have ever wondered about the right time to send marketing email, dive in the article by Paul Talbot for a thorough knowledge.
Email Subject Line Trends To Pay Attention To in 2019
Do you struggle to come up with great subject lines for your campaigns? Here are the top email subject line trends for you to follow in 2019, shared by Kevin George. Have a look at the blog post, and learn how to craft a subject line that engages subscribers and increases open rates.
Link Building
Step-By-Step Link Building Strategies for Solopreneurs: From Prospecting to Email Outreach
It is no secret that link building is the most important skill in SEO. Thus, if you want to gain more search engine traffic, stay competitive, and protect your website for the future, link building is a must. Dive right in the article shared by Andrea P and get familiar with the step-by-step link building strategies for solopreneurs.
