Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Content Marketing
How to Market Your Business on Instagram
We all know how Instagram has grown to a whole another multimedia experience. This social media space took off in 2010 and today has a massive audience of about 1 billion users. With so many active users craving new content on the platform every day, this platform becomes an excellent way to establish and grow your business through strong content marketing. Want to know more on how to market your business on Instagram and make everyone notice what you have for them on the table? This post by Level343 Team is here to tell you all about it.
Content Mapping 101: What it is & How to Use it (with Template)
Your content can be one of the most effective strategies if it happens to reach the target audience in time. This is exactly why you start generating and posting content before the actual occasion arrives. Sounds easy, right? We all are in one place before the actual occasion take place but, do you really think with so much to do, you can always land up in the right place at the right time? This is exactly why most marketers prefer using content mapping! Want to know more about it? This post by Céillie Clark-Keane is here to tell you all about it!
SEO
Top 9 SEO KPIs You Should Track
SEO KPIs (key performance indicators) should always be addressed as a priority because SEO is considered a cornerstone of digital marketing. We fail to track our progress much too often, yet how else can we demonstrate that the SEO strategies we’ve done are effective and yield tangible results? You might put all of your efforts into your digital marketing plan, but if you aren’t tracking SEO KPIs, something is amiss. After all, SEO isn’t a form of magic, and its results aren’t intangible. You can measure and analyse the efficacy of your SEO strategy by establishing and assessing KPIs. So, are you ready to learn about the most critical SEO KPIs to monitor? Then continue reading this post by Kevin McLauchlin!
Pogo-Sticking in SEO : What it is & What to do About it
A situation where a searcher swiftly navigates back and forth between pages in search results is referred to as pogo-sticking. Some SEOs are terrified of this circumstance.
They believe Google tracks this user activity and penalizes websites as a result. Is Google, on the other hand, penalizing pogo-sticking? Should you be concerned about it? The following are some of the things you’ll learn in this article by Mateusz Makosiewicz.
How AI SEO Tools are Changing the Future of Search
Artificial intelligence is assisting SEOs in overcoming some of the industry’s most difficult obstacles, and every digital marketer should think about how AI may assist them in completing high-volume, data-intensive jobs. In order to execute search engine optimization successfully and at scale, this will become even more important. This post by Manick Bhan will tell you how artificial intelligence is being utilized to improve SEO procedures, as well as how digital marketers may leverage AI to stay competitive in search.
Social Media
How to Run a Social Media Competitor Analysis in 4 Steps
Trying to find out a way how always to be one step ahead of your competition and grow better than them at social media marketing? A social media competitive analysis is just the right answer you are looking for! A competitive analysis will help you figure out how strong your brand is compared to the others and a way to discover new opportunities along with potential threats to your business. So, what are you waiting for? Let’s have a look at this post by Althea Storm to give you all the information about it!
A Look at the Most Annoying Twitter Marketing Approaches (and How to Avoid Them)
Which are the most annoying growth hack that you have seen on Twitter? Directly asking for likes and Re-tweets? Profiles noting that they follow you back? Or the overuse of hashtags? Here is an post by Andrew Hutchinson, which will help you get more insights on the same. So, what are you waiting for? Start reading already!
Email Marketing
How to Harness Hyperpersonalization in Your Email Marketing Strategy
We are sure you receive a thousand emails with basic personalization like your name, and we all know why that happens. Marketers make use of personalization tactics to help people think that you care for them. There are various other emails that you might have noticed have age bracket, gender, industry and even location. But, what if there is a possibility that these emails actually exist to meet your needs and respond to your actions. Hyper personalizations permit you to do that for all your customers. Want to know more about it? Have a look at this post by Jenna Bunnell.
How to Personalize Email with AI
Email boxes of each customer you associate with are surely filled with messages that they don’t even have time to read. How do you plan to take your email marketing to a whole different level and be seen by your audience amongst a thousand monotonous messages they receive on a daily basis? Well, the answer lies here! Using AI-powered emails that can help you write differently from all the boring stuff out there. So, what ate you waiting for? This post by Cathy McPhillips is here to tell you how to personalize your email with AI.
Link Building
8+ Simple Tips For SEO Link Building
Your organic traffic is likely to increase if your website has links pointing to it, whether internal or external links. Users visit those links on external sites, as well as search engines “crawling” the web and discovering your content. Various SEO link-building tactics can boost your site’s visibility, search engine ranking, and total visitor production. This post by Lindsay Pietroluongo is here to share eight simple tips for SEO link building.
