Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Whether you’re in commerce or content, everyone wants more traffic. But the secret to content that keeps drawing an audience over the long run is that it is genuinely helpful. So, what’s the catch? Aaron Orendorff shares the secret of what separates traffic-driving evergreen content from others.
According to Neil Patel, the biggest secret to content marketing is the promotion as it increases sales and traffic. But what if the right people don’t see that content? That’s where social media comes into being. He shows how to use social media to help content marketing to increase its reach to the target audience.
Many people believe that content is the king but the truth is that links are still the most important component of search algorithm. No matter how useful your content may be, a site without links is far less likely to rank higher in organic search results. The article sheds light on the rank-boosting links to help with SEO.
Timothy Johnson states that digital marketing covers a huge range of potential channels, tactics and strategies and it is nearly impossible to be an expert in all of the mentioned things. He shares some tips and tricks which are absolutely free and can really make a difference for your business.
The article is a critical reminder of how your link building, content creation and other SEO strategies and efforts may die in vain if the content is only shared once or twice on social media platforms. When you reshare something, there will always be someone who looks at it for the first time. Read on the following article to find more about SEO and resharing.
How do someone stay on the top of social media marketing tasks? It can be quite overwhelming for social media marketers to complete all the tasks of publishing content, analytics and reporting in a day. Alfred Lua shows many social media management tools that can ease down these tasks. Have a look!
Thanks to social media, now businesses have more options than ever to communicate and engage with the customers. But creating a communication strategy can seem a bit complicated. Annie Pilon, in the article, states some tips for better communication with customers.
Mike Madden brings out the differences between drip-marketing and lead nurturing. Drip marketing program sends communications at a specific cadence without considering who that lead is, whereas, lead nurturing is adaptive and extremely personalized. He shares 5 tips to make your lead nurturing emails stand out in the inbox.
If you are not sure how to go about improving your email CTR (Click Through Rate), read on the following article where Corey Eridon states 11 sure-fire ways you should always employ in your email marketing campaigns to ensure you are improving upon emails to get most return on investment.
Kerry Jones states that the internet is a finicky place and you can’t predict with 100% accuracy if the content will perform well or not. You can only avoid and include certain things in your content to help you increase the chances of success. She shares valuable lessons learned from content flops.