Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
In the ever changing scenario of consumer preferences, Retail businesses must stay updated with the technological advances to stay strong in the industry and devise their strategy accordingly. This article by Clifford Chi gives you an insight to the changes and trends that retail businesses need to be prepared for in the coming year.
Based on the findings of B2B Content Marketing Research 2019, most Content Marketers put their audiences’ informational needs on priority. This article by Lisa Murton Beets covers the significant information on the Content Marketing trends, goals and budget that can help content marketers plan for the next year.
Voldermorting is all about using a slightly different word instead of the taboo word and still convey your message on the Internet. Know how it makes up for anti-keyword and harmful for Search Engine Optimization in the article compiled up by Gretchen McCulloch.
While focusing on driving sustainable growth for the clients and knowing what it takes for organic search strategy, Alexis Sanders, in her article, talks about the need of striking a balance between user’s online experience and search engine bots.
Persuasive copies lead to great sales. Introducing you Copywritely, an effective tool that helps you craft amazing copies that drive quality web traffic. Know how it works, benefits in SEO and gives you an edge over your competitor in the article written by Janice Wald.
Social Media Marketing
The key to win your audience over the highly competitive Social Media platforms is to create content that they want to see in their feed. Colton Bollinger, in this article, has listed the reasons that affect your ROI by making your Social Media Efforts go in vain.
If you are motivating your audience to take actions that can be measured with tracking codes, landing pages or CTA, then you have devised an effective Social Media Marketing Strategy with real business goals. However, if not, then go through this article written by Heidi Cohen that talks about social media blindspots and learn how to overcome this problem.
Holiday season is approaching and its high time that internet retail brands prepare themselves for Black Friday and Cyber Monday. Anthony Chiulli, predicting marketing email even earlier this year, and after analyzing the consumer shopping behaviour for 2017, provides some useful tips in this article to help make your marketing plan holiday ready.
With a median ROI of 122%, small businesses can easily count the upon the effectiveness of email marketing for their business growth over other significant digital marketing channels. From increasing revenues to improving conversion, Jennifer Pauli talks about the tactics to use email marketing effectively for even better results.
74% marketers say that link building is very important for successful marketing, however, 84% of them use deliberate link building where they actively find and link their content rather than depending on others. Wondering how? Go through the article written by Dann Albright, where he covers 7 different categories with some great advices to answer this question.